Users' minds take shortcuts to get through the day. Usually they’re harmless. Even helpful. But what happens when they’re not? In this talk, David Dylan Thomas, Content Strategy Advocate at Think Company, will use real-world examples to identify some particularly nasty biases that frequently lead users to make bad decisions. He will then talk about some content strategy and design choices we can use in our apps, designs, and platforms to redirect or eliminate the impact of those biases. Finally, he will help us explore our own biases and introduce some methods to prevent our own blind spots from hurting users.

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About David Dylan Thomas

David Dylan Thomas, creator and host of the Cognitive Bias Podcast, has developed digital strategies for major clients in entertainment, healthcare, publishing, finance, and retail. He serves as Content Strategy Advocate at Think Company, an experience design consultancy, and helps organize Content Strategy Philly. He previously consulted at the Corzo Center for the Creative Economy and is the creator, director, and co-producer of Developing Philly, a web series about the rise of the Philadelphia tech community. He has given standing-room-only presentations at TEDNYC, SXSW Interactive, UX Copenhagen, and the Wharton Web Conference on content strategy and emerging content trends. Check out his website here: http://daviddylanthomas.com/

About the ILSS

Our Innovation Leader Speaker Series help you discover best practices and lessons learned through firsthand accounts by innovation leaders. We bring people together to network with innovation executives from throughout the Philadelphia region. Brought to you by the Innovation & Entrepreneurship Institute at Temple University's Fox School of Business, the Product Development and Management Association, and the Innovation Research Interchange.