This credential program will take you through the dynamic realm of marketing communications. You’ll learn essential aspects such as brand strategy, brand positioning, customer segmentation and more. Explore the dynamics of creative campaigns, delve into key messaging and content strategy, and understand design principles and visual identity. Gain insights into traditional and out-of-home advertising, and navigate the digital landscape covering paid, earned, and owned channels. Lastly, you’ll explore various career opportunities within the marketing and communications field.
Dates: June 5 - July 31 from 5:30pm-8:-00pm every Wednesday
Cost: $1,200
After signing up through Eventbrite, please secure your spot by creating an account with us and officially registering for the program here: https://edge.denison.edu/programs/marketing-communications/
