Demystifying the Google Machine
Event Information
About this event
Google is constantly changing its approach and the names of its programs, and it can be very confusing. This session attempts to demystify "The Google Machine." We will review SEO vs. SEM, the latest algorithm updates, zero-click search, GMB, meta-search, Google Ads (formerly ad words, Property Promotion Ads (PPA), and more. Even if you are not responsible for marketing, this session will help you learn how Google search works and how hotels can utilize and optimize it.
Even if you are not responsible for marketing, this session will help you learn how Google search works and how hotels can utilize and optimize it.
ATTENTION HSMAI MEMBERS
To get the member rate, click on TICKETS, then on the "Enter Promo Code" link, and then enter the email address associates with your HSMAI membership.
Organizer HSMAI Los Angeles
Organizer of Demystifying the Google Machine
HSMAI is a global organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales and marketing management disciplines, as well as connecting its members with customers.
