Demystifying Metadata

MBPR

Webinar: Join us for an engaging workshop on metadata essentials for book publishers

Please join us for an engaging workshop on metadata essentials for book publishers. We’ll cover the metadata attributes that are most important, how to capture attention in an online retail environment, and where publishers should be spending their time. This session is for all levels: metadata knowledge not required, enthusiasm encouraged! You’ll leave with a deeper understanding of how retailer discovery engines work and what you can do to optimize your titles for online sale.This webinar is offered free of charge to MBPR members, for $5 to students, and for $10 to nonmembers. When you register via the Eventbrite link below, you will receive further instructions on how to attend.Each registrant will receive a code to download a free copy of keynote speaker Margaret Harrison's book, Metadata Essentials: Proven Techniques for Book Marketing and Discovery.Margaret Harrison is director of fulfillment solutions at Ingram Content Group, where she oversees account management, business development, catalog management, and client experience for print-on-demand clients. Prior to joining Ingram in 2015, Margaret held roles at Oxford University Press and OverDrive. Margaret is the co-author of Metadata Essentials, a handbook for publishers to improve online book discoverability. Margaret lives in Nashville, Tennessee, where she is finishing her MBA degree and chasing after her two young sons.<aside>Photo by <a href="https://www.pexels.com/@kevin-ku-92347" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Kevin Ku</a> from <a href="https://www.pexels.com/photo/black-farmed-eyeglasses-in-front-of-laptop-computer-577585/?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Pexels</a></aside>

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Demystifying Metadata

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