Defining Your Marketing Tech Stack

Alder & Co. is a leading marketing agency focused on climate tech. We're driven by the purpose of advancing the adoption of climate technologies until they become universal. We envision cleantech systems embodied in every business operation around the world. From Brand to Scale™ Alder collaborates with start-up and mature purpose-driven brands in search of the impact needed to address what we believe one of our generation’s most urgent crises －our environment.

Alder & Co.

Climate tech marketing leaders and martech experts will discuss what to consider when designing your marketing tech stack.

<p>Personalization has become the leading key indicator for marketing success, according to a study published by Twilio, a customer data platform. And there are more than <a href="https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">8,000 marketing technologies</a> all waiting to become part of your marketing tech stack. </p><p>With marketers feeling the demand of B2B and B2C customers wanting a personalized experience and with so many options and shiny objects vying for your attention, how do you decide what technologies work best for your department? </p><p>Join us while we explore how our expert panelists define their marketing tech stack: </p><ul><li>What is martech? </li><li>Why consider it across B2B and B2C? </li><li>How do you make sure your martech stack aligns with your business goals and marketing strategy?</li><li>How to evaluate your current tech stack and new technologies?</li><li>What are the must-haves to put in place?</li></ul><p>... and much more.</p>

<h2>Panelists:</h2><ul><li><a href="https://www.linkedin.com/in/growthmarketer/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Sarah Kim</a>, VP of Marketing, Aurora Solar</li><li><a href="https://www.linkedin.com/in/teddillon/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Ted Dillon</a>, Director of Marketing, Clean Energy Ventures </li><li><a href="https://www.linkedin.com/in/amanda-luchetti/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Amanda Luchetti</a>, Co-founder, Dayani </li></ul>

<h3>Join us <strong>10 a.m. PDT, 1 p.m. EDT, September 30, 2021</strong>, online for an exchange of strategies and tactics for defining your marketing tech stack.
</h3><h3>Each registrant will receive the recording, takeaways, and event chat after the webinar.</h3>

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Defining Your Marketing Tech Stack

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Defining Your Marketing Tech Stack

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