Defining Digital Audiences with Data

DPAA

This session is part of the 'DPAA: Homeroom' learn from home series.

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How can demographic and consumer data be used to deliver effective and accurate DOOH experiences?Today’s consumers expect highly personalized marketing messaging from brands. According to a 2019 report by the CMO Council, 48% of consumers expect advertising to reflect products and services they are interested in or already own. With 7.8 billion consumers in the world, how can brands keep up with this expectation? This webinar will showcase how demographic and consumer data can be used to deliver effective and accurate digital out-of-home (DOOH) experiences to target audiences. Our top demographic data experts will explain the different types of demographic data and when using each is most effective. They will explore how varying levels of granularity can be applied in different digital out-of-home experiences and how to decide which level is appropriate for different use cases.Topics will include:<ul><li>Understanding different types of demographic and consumer data and when to apply them for DOOH advertising.</li><li>Identifying the best level of granularity for particular DOOH use cases.</li><li>Visualizing how to apply demographic and consumer data for DOOH advertising in a demo.</li></ul>This webinar will be led by Dr. Andy Peloe, Senior Product Manager, <a href="https://www.precisely.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Precisely</a> and Dylan Conrad, Product Manager, <a href="https://www.precisely.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Precisely</a>.

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Defining Digital Audiences with Data

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