May 15 &16, 2024
2-Half Days (9:00 a.m to 12:00 p.m PST)
Learning Objectives
After this course, you will have the opportunity to develop these skills:
- Elevate the meaning behind your data
- Transform your messages into impactful data stories that resonate with your audience
- Describe data visualization best practices
- Understand a easy-to-apply framework for building audience excitement about your data
Topic Outline
Crafting the Story
- Understanding your data
- Understanding your audience
- Exploratory vs. explanatory analysis
- Sketching your ideas and stories
- Questions to ask -- What makes a good data visualization?
Information Hierarchy
- Focusing on an audience on what's most important and only revealing details as needed
- Explore - Visual exploration
- Explore - Indexes and ratios
- Convert - Grouping
- Convert - Aggregating
- Convert - Data formats
Visual Display
- Position, size, color, contrast and shape
- Typography and iconography
- Basic charts and alternative charts
- Hierarchical data
- Legends and sources
- Watch out - Cognitive overload (Eliminating distractions)
- Watch out - Signaling where to look
- Watch out - Lack of visual order
Interactivity
- Why interactive experience? (vs. static experience)
- When and where to go interactive
- Think interactively to provide productive experiences
- The right technology for your needs
Storytelling
- Defining your narrative
- Keeping audience's attention, and making everything relatable
