Data Storytelling and Visualization

VENUE

• Mpower Training Center
• 222 Vivaldi Residences, EDSA cor Aurora Blvd.., Cubao, Quezon City
• Bring own laptop

INCLUSIONS

For onsite:

1. printed handout
2. printed certificate
3. fastfood lunch
4. AM and PM snacks
5. candies and coffee
6. WIFI access

For via Zoom:

1. PDF handout
2. PDF certificate

OUTLINE

I. Introduction to Communicating with Data
• Understanding the Language of Data
• Stages to Data Storytelling
• Data Visualization vs Data Storytelling

II. Preparing to Tell Your Data Story
• Creating Your 3-Minute Story
• Identifying the Main Idea of Your Story
• Preparing the Story Stream / Storyboard
• Adapting Your Presentation to Your Audience (Clients vs Managers vs Colleagues)

III. Choosing the Right Visual to Convey Meaning (and Guidelines to Using Charts + How to Perform them in Excel)
• The Three Main Charts: Column/Bar, Line, and Pie Charts
• Showing Intersecting Aspects with Stacked Bars
• Showing Geographical Information with Map Charts

IV. Applying Psychological Principles in Data Storytelling
• Tufte’s Data-Ink Ratio: Measuring and Removing Clutter in Your Visuals
• Gestalt’s Principle: Controlling How Viewers See Your Message
• Principle of Good Order and Symmetry
• Principle of Similarity and Continuation
• Principle of Proximity and Closure
• Applying Pre-Attentive Attributes in Visuals
• Using Light-Dark Color Shading
• Using Attribute of Size and Contrast
• Using Attribute of Orientation

V. Thinking Like a Designer
• Applying Aesthetics to Visuals
• Good vs Bad Visuals
• Laying Out Elements

VI. Applying Context to Visuals
• Adding Context via Legends, Chart and Axis Titles
• Adding Annotations
• Adding Subtitles and Paragraph Texts

VII. Ethics and Deception in Data Storytelling
• Ethics in Data Storytelling
• Avoiding Data Deception
• Cherry Picking
• Data Hacking

VIII. Preparing Your Dashboard
• Laying Out Your Dashboard Elements
• Adding Objectives, Story Stream, and Dashboard Certainty