Data Demystified - Choosing the Right Collection Methods

Data Demystified - Choosing the Right Collection Methods

Data is the key to understanding impact—but how you collect it matters. In this session, we’ll break down the differences between quantitative and qualitative data, exploring when and how to use each effectively. You’ll gain practical strategies for selecting the best data collection methods to fit your evaluation goals while considering the strengths and limitations of various approaches. Whether you're designing surveys, conducting interviews, or analyzing existing data, this session will help you make informed choices that lead to stronger, more actionable results.

Meet the Instructors:

Sheila Bell, MA, is the Program Director for the Evaluation, Grants, and Data Department at the Allegheny Intermediate Unit, where she leads and manages the evaluation of several state and local programs, including Pennsylvania’s 21st Century Community Learning Centers, Migrant Education Program, and Educating Children and Youth Experiencing Homelessness Program. With 25+ years of experience in government, nonprofit, and academic sectors, Sheila specializes in program evaluation and implementation, strategic planning, grant writing, and data analysis. In addition to her role at AIU, she is an adjunct professor at the University of Pittsburgh, co-teaching a course in program evaluation.

Previously, Sheila served as Assistant Executive Deputy Director for Integrated Program Services at the Allegheny County Department of Human Services, where she led cross-system initiatives and partnerships to improve service delivery. She has received several awards, including the Distinguished Alumni Award from Duquesne University, where she earned a master's degree in Social and Public Policy and bachelor's degrees in Sociology and Political Science.

Falon Weidman, MPA, is a Senior Program Evaluator with the Allegheny Intermediate Unit. She is the lead evaluator for several statewide and local programs, including the Pennsylvania 21st Century Learning Centers Program and the Migrant Education Program. With a Master of Public Administration degree from the University of Pittsburgh, Falon brings extensive experience in mixed-methods program evaluation, GIS mapping, data visualization, and quantitative/qualitative analysis to her work. Her expertise spans both U.S. and international education and nonprofit sectors, with a special interest in rural development and environmental issues.

Falon’s diverse background also includes teaching experience in the Federated States of Micronesia, project coordination at the University of Pittsburgh’s Ford Institute for Human Security, and a leadership role managing a technology grant at the Saint Clairsville Public Library. She also volunteers as a soccer coach and mentor for refugee youth in Pittsburgh.