It's the beginning of a new year with new sales and marketing goals. But it is not enough to know how much you want to sell. You have to make sure you have a consistent brand, message, and strategic plan to connect with potential customers. To work through these initial steps of lead generation, join the Utah Microloan Fund's Building Your Business Series. The first classes will explore:

Personal & Business Branding
Customer Segmentation and Messaging
Lead Generation

Class One: Communicating Your Personal & Business Brand - Thurs, 2/10 from 9 - 10:30 a.m.

These days, a logo and business cards doesn't cut it when starting, building, and growing a business. You need to be aware of how all communication you do affects you and your business. What image do you project? What do customers say about your business? Are you reaching your target audience with the correct message? Come explore the ins and outs to communicating your personal and business brand with the Utah Microloan Fund Building Your Business Series. Our first-class will be Thursday, February 10th from 9:00 a.m. to 10:30 a.m. Come ready to analyze your personal and business brand and decide are you sending the best message possible.

Class Two: Customer Segmentation & Messaging - Wednesday, 2/16 from 9:00 - 10:30 a.m.

Knowing the name of the customer or company you do business with these days is not enough. There is an art to understanding who they are, what they need, and why they buy from you. At the next class in the Building Your Business Series, we will discuss the importance of segmenting your customers in a variety of ways to create effective messaging in your marketing and sales efforts. Come prepared to take a deep dive into your CRM to develop the building blocks to grow. The class will be from 9:00 a.m. to 10:30 a.m. on Wednesday, February 16th, and focus on developing amazing sales pitches.

Class Three: Lead Generation through effect Networking Strategies - Thursday, 3/10 from 9- 10:30 a.m.

Are you looking for leads in all the right places? And if so, do you have an effective strategy to open the door to building a meaningful business relationship with the decision-maker to convert that lead to a sale? To learn more about generating qualified leads and developing an effective networking strategy, join the Utah Microloan Fund's class on Lead Generation through effect Networking Strategies. The class will be from 9:00 a.m. to 10:30 a.m. on Thursday, March 10th, and take a close look at how to find qualified leads and turn their interest into valuable relationships.

Customer Segmentation & Messaging Class

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