CTV Roundtable

PluggedInBD produces Content Israel & exclusive roundtables around the world, The goal is to bring together entrepreneurs, founders, and industry executives to build industry relationships, grow their companies, and learn from industry leaders.  Our events have brought together over 6000 people and over 2000 companies with the goal of networking, learning, and achieving success.

PluggedIn BD

Connected TV &amp; The Future Of Advertising

Sullivan & Worcester LLP

<h3>February's roundtable will be discussing the biggest ad market opportunity- Connected TV. </h3>Connected TV is growing rapidly as advertisers look to target audiences watching long-form, premium digital content on their living room screens. Advertiser interest in CTV is high as the number of cord-cutters and cord-nevers climbs each year and fewer people watch traditional linear TV. Connected TV also offers the promise of better audience targeting and measurement—though for now, it also comes with the familiar digital problems of fragmented infrastructure and high potential for fraud.Some of the questions we will address include; How new streaming services will affect media spend?Measuring the effectiveness of programmatic CTV? Why media measurement is outdated?How do addressable TV advertisers talk to the younger audiences of YouTube and Instagram?Are agencies and brands budgeting for CTV media buys?How will new streaming services entering the market - like Disney+ and Warner Media - affect media spend?Participants Include:<ul><li>TVision Insights: Yan Liu, CEO/Co-founder </li><li>SpringServe: Joseph Hirsch, CEO</li><li>SpotX: Griffin Dingley, Account Director, Agency</li><li>Telaria: CJ Leonard, Senior Director, Publisher Direct Platforms</li><li>SpearAd: Ivan Guzenko, CRO</li><li>MediaMath: Joesph Marino, Director of Sales Advanced TV and Video</li><li>Tremor Video: Anthony Flaccavento, CRO</li><li>Criteo: Kate Lyon, Senior Lead - Publisher Partnerships</li><li>iSpot.tv: Brett Jensen , Director Data Partnerships </li></ul>Moderator:<ul><li>5W PR: Jonathan Mark, SVP Digital </li></ul>CTV advertising is defined as digital ads that appear on connected TV devices, which include smart TVs and TVs hooked up to the internet via a set-top box, game console or similar device. Formats include display ads that appear on home screens and in-stream video ads that appear on connected TVs from platforms like Hulu, Roku and YouTube.

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CTV Roundtable

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CTV Roundtable

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