Creativity by Brute Force

AMA Southwest Michigan is a professional chapter of the American Marketing Association, the largest marketing association in North America with more than 30,000 members. AMA Southwest Michigan membership consists of marketing professionals, marketing educators, and business community members in Southwest Michigan.

AMA Southwest Michigan

Presentation by The Official Unofficial Ambassador of the U.P. Bugsy Sailor

Fetzer Center - Western Michigan University

Program: It takes a second to generate a new idea, but what are you willing to grind out to execute that idea? From 50-state road trips, to pouring Richard Branson a beer, to creating Plaidurday, to photographing every sunrise of 2019, the success Bugsy&#x27;s experienced has more to do with perseverance, sisu, and a little stubbornness, than it does some mysterious skill of &quot;being creative&quot;. He believes we all have the ideas, the differentiator is, who&#x27;s willing to execute them?Background: As the Official Unofficial Ambassador of the Upper Peninsula (still waiting on the Governor’s official appointment), many of Bugsy’s projects relate to the Michigan region. In this role, he offers a unique playground to launch ideas where the community is receptive and eager to participate.His family first got dial-up internet access in 1996, where he immediately created his first website on Geocities. Bugsy’s fascination with the web blossomed quickly. Ever since that day, he has used the web to launch a variety of projects and created a career for himself self as a web developer and marketer.With a background in building websites, a degree in traditional advertising, and the rise of social media, Bugsy has carved out a niche in the center of this venn diagram.BIO:Bugsy Sailor is a doer of things. Among a wide range of accomplishments, he has taken a year-long 50-state road trip, created the holidays 906 Day and Plaidurday, successfully campaigned to have a beer with Richard Branson, is is the Official Unofficial Ambassador of the Upper Peninsula, and co-founded the Fresh Coast Film Festival. Most recently he photographed every sunrise of 2019. When he’s not creating, you might find him skipping stones, taking photos, or playing hockey. Don’t be shy if you see him around, he’s always down to chat over coffee or a pasty.

AMA Southwest Michigan Summer Mixer

Presidential Brewing Company

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Creativity by Brute Force

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Creativity by Brute Force

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AMA Southwest Michigan Summer Mixer

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