This 2-hour class will cover amongst the following copywriting techniques:

• Story Telling
• Content Creation
• Copywriting Formulas
• Writing Style
• Engaging to Audience/ Readers
• Creating Interesting Headlines and Impactful Write-up

Objectives of this class are :

• Introduction to copywriting
• Introduction to creative thinking
• Strategy development for copywriting
• Impactful advertising/ branding/ marketing

Who should be attending:

• Aspiring content creators
• Local media startup
• Small-medium enterprises
• Filmmaker
• Content producer
• Community Builders
• Scriptwriter
• Content Writer
• Marketers

About the speaker

Afida Zaidi is the Programme Leader and Lecturer at Limkokwing Institute of Creative Technology (Borneo Campus). With 15-year experience in the mass communication industry, Afida is an all-rounder practitioner in fields of broadcasting, journalism, marketing, public relations etc. A journalism graduate herself and having set foot into the industry as a broadcast journalist with TV3, Afida is well-versed in copywriting. Passionate and focused in her current career as an academician, Afida envisions for the expansion of the local communication industry and wishes to do her part through knowledge sharing.