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Creating a Content Machine

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Mindspace

54 Ahad Ha'Am Street

Tel Aviv-Yafo, Tel Aviv District

Israel

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Join us for this hybrid event to learn how to create compelling content & why it's essential for your marketing toolkit for tech companies

About this event

Join us at Mindspace Ahad Ha’am 54, Tel Aviv on June 3rd st at 6 PM for an excellent joint-session with Ofir Nachmani, Founder and CEO at IOD, and Oren HaCohen, Director of Growth at Snyk, on doing tech content marketing right.

There is a 30-person cap on the in-person attendees, and all of the rest are invited to join us virtually at:

CREATING A CONTENT MACHINE

For tech companies - from startups to enterprises - compelling content is essential. It's no longer just one tool in a marketing toolkit.

A report by the Content Marketing Institute shows us that:

  • 88% of organizations use content marketing
  • On average 28% of marketing budgets (not including staff) is spent on content marketing
  • 70% of B2B marketers expected to create more content in 2017 than in 2016

Not only that, more and more technology experts - from programmers to data architects to operations engineers - are researching and developing original content because they know it's the way to get noticed in an over-saturated space and build their personal brand as an expert in their domains. Tech experts who blog, and who are considered "influencers," get recruited for better-paying jobs or get promoted faster.

Technologically deep, high-quality content = visibility and credibility, both for the blogger and the brand.

The focus of the workshop is specifically on the most challenging part -"the Creation".

The webinar includes 3 -parts:

  • Why content?
  • Start to write
  • The content machine - team and processes.

PROGRAMMATIC CONTENT 101

Programmatic content is an awesome growth & SEO engine for consistent production of web content - that gets your website working for you, while targeting your high value keywords & audience. Learn from Oren how he built programmatic tools from the ground up that delivered significant growth in organic traffic.

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Our Speakers

Ofir Nachmani, cloud evangelist and CEO of IOD Cloud Research Technologies, has more than ten years of experience building brands through content. With his knowledge and expertise, he created a 45 min workshop that shows tech brands how to turn practical knowledge and expertise into a winning content machine.

Based on his experience creating thousands f tech premium articles, he will share real-life stories both from his experience as a tech blogger as well as from IOD vast experience.

Oren HaCohen is the Director of Growth at Snyk and serial growth hacker, who will share his first-hand experience on product-led growth.

Oren is a marketing & growth professional, with a vast web development background, a creative mindset and a constant thirst for knowledge. He has previously managed user acquisition at vCita, executed growth projects at Lemonade and established the marketing & plg foundations at Snyk.

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Location

Mindspace

54 Ahad Ha'Am Street

Tel Aviv-Yafo, Tel Aviv District

Israel

View Map

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