Create Killer Blog Posts for Google...
Event Information
Description
Blogging is highly effective at creating online visibility for your business.
This session is an in-depth look at how blogging works and how to ensure every WordPress blog post can be best optimised, including what topics to blog about, how to find and use the best keywords, and what to avoid.
The training session will use live screen-share to walk you through a real-life blog post and how Google reads and sees your blog posts. Plus loads of tips on what NOT to do!
"As someone very new to blogging I found Sarah’s training session on ‘Killer Blog Posts’ really informative and worthwhile, it definitely showed me how best to optimise blogs to get the most out of writing them." Michelle
Who is this session aimed at?
- Small business owners or marketers managing their company blogging.
What we'll cover:
- How to decide what to blog about in the first place!
- How to identify the best keywords for each blog post including free tools to use
- The anatomy of a blog post - how Google actually sees your blog post;
- How to use the free Yoast SEO WordPress plugin to optimise each blog post - how to create a killer blog post page title, meta description and Alt text
- What to avoid and what is important to focus on.
- ***BONUS*** > my trusted Blog Post Checklist to take-away!
"Sarah’s live training session was brilliant – it was easy-to-understand, business-relevant and seeing screen share and live meant that I was able to apply her tips in real-time, rather than trying to take notes and then make sense of them after!" Suzanne
Accessing this session:
The training session will last approx 60 minutes. You will need access to a PC, laptop or tablet with speakers/audio. You will be sent a URL meeting link approx. 15 minutes before the scheduled start time. Keep an eye on your inbox.
PLEASE NOTE:
This is a live, interactive online training session. However there will be a recording sent to all delegates for playback and reference.
Places are limited. Book early to avoid disappointment.
Organizer Sarah Orchard - Orchard Marketing Associates
Organizer of Create Killer Blog Posts for Google...
About your trainer - Sarah Orchard
The Chartered Institute of Marketing (Fellow), Chartered Marketer and Marketing Consultant
Orchard Marketing Associates
Sarah heads up Orchard Marketing Associates, a small and affordable marketing consultancy that advises organisations on their marketing strategy and Sarah has delivered many small business focused training seminars, talks and workshops.
Sarah has an impressive background in marketing, having worked with major global brands over the last 25 years – including Kuoni, BTI Hogg Robinson, Avis Car Rental, Coca Cola, BT, Virgin Atlantic and Eurostar.
More importantly, over the last 10 years Sarah has been working exclusively with small business owners, helping them confidently find the right marketing approach to get results.
Sarah’s real passion is helping small businesses apply the marketing practices and learnings of the ‘big brands’ to be more successful online.
