Wednesday, April 10

Create a Measurable Customer Education Strategy that Scales

This 6-week virtual course will empower you and your team to take your customer education program to the next level. Wed 5p - 7p EST

By Echtus

Date and time

Starts on Wednesday, April 10 · 2pm PDT

Location

Online

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

Agenda

Week 1: Introduction to education as a business strategy

We’ll provide an overview of learning programs, product and industry education, enablement, and certification programs with emphasis on strategic goal alignment. We’ll also discuss the use of measure...

Week 2: Know your audience, and their learner journeys

We’ll discuss the differences between audience segmentation, job roles, and learner personas, and outline the importance of each in delivering education at scale

Week 3: Design curriculum that scales

We’ll dive into curriculum design and outline approaches to developing a modular curriculum that scales across audiences and use cases.

Week 4: Employ instructional design in business

We’ll narrow in on the definition of instructional design, discuss common models and theories, and examine the influence of effective instructional design on customer education programs. We’ll also c...

Week 5: Deliver education at scale

We’ll investigate the pros and cons of synchronous and asynchronous learning and discuss the variety of modalities used in scaled education programs. We’ll then align delivery strategy to the princip...

Week 6: Measure impact, at scale

In our final week, we’ll tie everything we’ve learned together to design a measurable education program. We’ll discuss leading and lagging metrics, the connection between learning analytics and busin...

About this event

Join Vicky Kennedy, 20+ year industry veteran (formerly @ Amazon and Meta) for this 6-week, virtual live course covering six dimensions of education strategy that will empower you to build and scale a measurable, valuable customer education program. From aligning education initiatives with business objectives to mastering program design and measuring impact, this course equips you with the knowledge and tools to drive tangible results.

Upon successfully completing this course, you will receive a PDF certificate and digital badge.

Who is this course for?

This course is best suited for those leading, or aiming to lead, a large-scale customer or partner education program in the technology industry. If you have any questions about whether this course is right for you, don’t hesitate to reach out to vicky@echtus.com.

“Vicky is an accomplished and strategic expert at building learning programs and continuously raising the bar for her customers. She is kind, honest, and her passion for training is contagious - I learn something new in every engagement I have with her.”

— MEGAN PARISI, SENIOR GTM SPECIALIST AT AMAZON

Schedule
Wednesdays 5:00p - 7:00p EST
April 10, 17, 24 and May 1, 8, 15
Via Zoom - Link will be sent separately

Organized by

Echtus

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