Create A #BeatifullyStrategic Content Calendar with Canva

Unlock the Power of Canva for Your Strategic Branding and Content Strategy

Are you struggling to maintain a consistent brand identity and content strategy? Our 1-on-1, guided training helps brands across industries leverage the full potential of Canva to simplify their content calendar and strategic branding efforts.

Together, we'll navigate key design principles while creating a custom style guide and content calendar in Canva. Although you'll have access to Canva Pro features free for 30 days, we'll focus on using the free version of Canva to align with any budget.

Masterful Strategic Branding

we'll help you craft a visual identity that resonates with your audience. Businesses with a consistent brand strategy and style guide are most likely to succeed in the long run.

Strategic branding is the cornerstone of a successful business and a robust content strategy is essential for online success. According to research from Lucidpress, businesses that consistently present their brand are 3 to 4 times more likely to experience excellent brand visibility.

With Canva, we'll reveal your unique process for creating compelling content that aligns with your lifestyle and goals. The #BeautifullyStrategic values-based approach makes it easier than ever to develop, execute, and analyze a content strategy that delivers ROI.

Ready to take your content calendar, strategic branding, and content strategy to the next level with Canva?

Unlock the potential of Canva for your business's growth.

Register now!

Hosted by @RogeraMTMMTM Executives

New York City Awarded 🏅Google Certified 👩🏾‍💻Value-Based Brand Strategist 💜 Philanthropist 💙

With relatively limited resources, small and independent brands often struggle to make an impact with their marketing.

Rogera trains executives and teams to create impact using their unique values to ensure that impact supports their long-term vision. Then, with her brand management team at MTM Executives, she helps brands engage those most likely to support their mission – their ideal audience.

Duration

2 hours with two 15-minute breaks

Materials Needed

• A computer with internet access

• Canva account (free or paid) which we can set up together

• Your brand's colors which we can determine together

Course Outline

1. Introduction (2:00 pm - 2:10 pm)

• Introduction of instructor and course objectives.

• Briefly discuss what design principles are and why they're important.

• Introduce Canva as a design tool.

2. Understanding Design Principles (2:10 pm - 2:40 pm)

• Discuss the key design principles (i.e. balance, contrast, hierarchy, repetition, alignment, and proximity) and why they are important for creating effective designs.
• Show examples of designs that demonstrate the use of these principles.
• Discuss how to apply these principles in your designs using Canva.

3. Creating a Brand Kit (2:40 pm - 3:00 pm)

• Explain what a brand kit is and why it's important.
• Discuss the key elements of a brand kit (i.e. logo, color scheme, font, imagery, etc.).
• Show how to create a brand kit in Canva.

4. Adding Your Branding to Canva Designs (3:00 pm - 3:30 pm)

• Demonstrate how to add your brand's logo and colors to Canva designs.
• Show how to save your brand kit in Canva for easy access in future designs.
• Discuss best practices for incorporating branding into designs.

5. Designing a Social Media Graphic (3:30 pm - 3:50 pm)

• Walk through the process of creating a social media graphic in Canva, using the design principles and brand kit we discussed.
• Discuss tips and tricks for creating effective social media graphics.

6. Q&A and Conclusion (3:50 pm - 4:00 pm)

Time for participants to ask any questions they may have.

Breaks

15-minute break at 2:50 pm - 3:00 pm

15-minute break at 3:30 pm - 3:40 pm