Every great pitch begins with a compelling story. Join the MSU Research Foundation at The Bridge incubator for lunch and an interactive workshop led by Allie Walker, President of Truscott Rossman, focused on helping entrepreneurs clarify their message and elevate their storytelling.
This hands-on session will help founders:
- Identify your key audience and clarify the "why" behind your venture.
- Structure a narrative that resonates with investors, customers, and stakeholders.
- Build a clear, memorable value proposition for pitches and presentations.
- Develop an elevator pitch that sparks curiosity with funders, customers, and media.
This event is made possible thanks to the in-kind support of Truscott Rossman.
About the Presenter:
Allie Walker is President of Truscott Rossman, where she leads day-to-day operations and ensures top-tier client service across the firm. With deep experience in public affairs and strategic communications, she has supported clients at every level—from local to national. Prior to joining the firm, Allie held senior communications roles in Washington, D.C., including Press Secretary for Congressman Dave Camp and Deputy Press Secretary for the House Ways and Means Committee.
ORGANIZER:
The MSU Research Foundation supports the Michigan State University ecosystem with resources that increase the impact of research and innovation. The Foundation achieves its mission through grant programs that contribute over $15 million annually to the University, entrepreneurial programming and early-stage investments that accelerate technology transfer and startup growth throughout Michigan, and environments where startup businesses and collaborators can thrive. The Foundation's work is made possible through its stewardship of a flexible and sustainable endowment, nourished by over 50 years of licensing revenues and investment returns. Learn more about the MSU Research Foundation and its impact at msufoundation.org.
