Crafting Communications that Capture Attention and Motivate Action (Part 2)

Event Title: Crafting Communications that Capture Attention and Motivate Action, 2-parts (Part 2). Register for Part 1 here : https://www.eventbrite.com/e/crafting-communications-that-capture-attention-and-motivate-action-part-1-tickets-877366826797

Location/Address: Virtual via Zoom. Please note, for virtual events, the Zoom link will be emailed one day in advance of the training.

Date & Time: May 22, 2024; 10am-12:00pm EST

Target Audience: Any staff involved in marketing and participant communications

Maximum number of participants: 30

Facilitators: Ideas42 and Chris Lynn-Logue

Description: This workshop will give attendees a working knowledge of basic behavioral science principles, highlighting how communications can affect human choice and action, as well as practical behavioral design tools for communications that they can put into practice immediately. Interactive group exercises will allow participants to practice techniques for creating salient and actionable materials.

Participants will learn about best practices in communication design with a focus on increasing salience, motivation, and actionability in a variety of communications. Participants will apply the strategies and insights to their own communication, discuss their process and learnings, and receive feedback and guidance from ideas42 staff and their peers. This workshop also includes time for participants to revise their communication pieces based on feedback, so they walk out of the sessions with a revised draft.

Upon completion of this training, participants will be able to:

• Understand basic behavioral science principles explaining how communications can affect human choice and action, along with specific strategies for creating effective emails, flyers, and other outreach materials, which they can put into practice immediately;
• Gain experience applying these strategies to a communication of their own and receive feedback, so they can leave the workshop with a revised draft.

Lead Facilitator Bios:

ideas42 Workshop Presenters and Facilitators

Laura Wolff is the founding Director of the NYC Behavioral Design Center. In her former position at the Robert Sterling Clark Foundation, she led grantmaking programs aimed at improving public policies and programs addressing child and youth development, education, health and human services, and workforce and community development. She holds a BA degree in Psychology and Social Relations from Harvard University and an MA in Psychology from NYU.

Vivien Caetano is a Principal Behavioral Designer at ideas42, and a key member of the Behavioral Design Center team. She has worked across domains to develop behavioral interventions and build partner capacity to apply behavioral insights in their work, including conducting numerous workshops for NYC nonprofits and government practitioners. Her behavioral design experience spansyouth and human service programs, juvenile justice, public health, financial health, and sustainable transportation initiatives. Vivien holds a BA in Economics from Brown University.

Ashley García is an Associate Behavioral Designer at ideas42, where she has worked with the Financial Health team on initiatives aimed at building a financial system that works for everyone, and on the Venture Studio project supporting new entrepreneurs. At the BDC she has staffed workshops and project partnerships with a diverse array ofNew York Citynonprofit organizations. Ashley received her BA from Hamilton College with a degree in both Sociology and Women’s and Gender Studies.

Kathleen Addison is a Senior Behavioral Designer at ideas42. As a member of the Behavioral Design Team, she helps New York City government agencies apply behavioral insights to improve their processes and programs. Kathleen holds a Masters in Public Policy from Harvard Kennedy School and a BA in Psychology from Yale.

Chris Lynn-Logue WPTI

For more information, please contact: Chris Lynn-Logue at clynnlogue@workforceprofessionals.org.

This training session is funded by NYC Department of Youth & Community Development and has a value of $567.

If you register for and are subsequently unable to attend this session, you are responsible for canceling your registration or risk being waitlisted for future events.

Registrations will be reviewed, and you will be sent a confirmation email within 24 to 72 hours of registration, plus a final reminder email the day before the training. Any registrations from individuals from programs that do not hold a DYCD program contract will be unable to participate in this training. If you are interested in this training but are not a DYCD provider, please contact Yanni Deconescu at WPTI at ydeconescu@wpti.org.