Cracking the PR Code: Unearthing a Compelling Hook

HUUB is a community-powered platform for entrepreneurs who are done going it alone. We host practical workshops, networking events, and learning experiences designed to help small business owners and startups access the resources, connections, and support they need to thrive. All stages, all industries, all welcome. Let's grow together.

MyHUUB

Gain hands-on experience crafting powerful brand stories that drive visibility and impact.

The key to capturing an audience’s attention is in the art of crafting compelling story angles.Angles, or hooks, serve as the cornerstone of effective storytelling. Through practical exercises and real-world examples, attendees gain hands-on experience crafting angles and unlocking the power of storytelling to elevate a brand’s visibility and impact.THREE TAKEAWAYS: In this session, attendees will begin to:• Identify and develop captivating story angles that resonate• Uncover hooks that establish thought leadership, credibility, trust and authority• Determine if an angle is newsworthy and, if not, how you can still use it to your advantage• Utilize an integrated communications approach to drive meaningful engagement <ul><li></li></ul>Bio:Lori Sussle Bonanni is the founder of elssus, a strategic communications consultancy. She partners with founders, executives and business owners to uncover the stories that set them apart — sharpening messaging, aligning narrative and strengthening reputation.She delivers talks and workshops on communication, visibility and reputation combining authentic stories, research and actionable takeaways.Lori’s insights have been featured in Fast Company, Forbes, Nasdaq, Crunchbase, Hearst Labs, HuffPost and U.S. News &amp; World Report. Previously, she held roles at Verizon, World50, NBCUniversal, DDB and Shire Health (now Ogilvy). All virtual events are presented by HUUB, a one-stop online resource and support platform for entrepreneurs. This event is going to be held virtually. Attendees will receive a link to the live stream and worksheets once they have signed up.Ticket donations go to support businesses through ongoing programs like this one.We believe in entrepreneurs who are courageous enough to chase a dream, against all odds.Build an environment for them, and it will elevate us all.

Cracking the PR Code: Unearthing a Compelling Hook

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Cracking the PR Code: Unearthing a Compelling Hook

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