ContentATX2

Silicon Hills News is an online news startup covering the technology industry in Austin and San Antonio.  Our website attracts 35,000 unique monthly visitors, we reach more than 10,000 people through our social media channels and several thousand more through our weekly newsletter.

Laura Lorek/Silicon Hills News

ContentATX2 is a second annual conference focused on storytelling. It is geared toward content creators and entrepreneurs and focuses on writing, video, photos, podcasting, blogging, books, social media and other creative ways to tell a story.
9:00 a.m. Registration begins - Coffee, Juice, Banana Bread, Yogurt, and Bananas while they last. (Royal Blue Grocery is downstairs and across the courtyard, if you prefer a latte or something else - allow a little extra time)  
9:30 a.m. . to 10 a.m. - Let’s get VISUAL! Enhancing Your Story through Presentation Design by Luke Goetting, director, and Devon Norvell, sales and marketing coordinator at Puffingston, an award-winning presentation design firm based in Austin.  Luke has created presentations for TEDx events and SXSW winners as well as for executives at Dell, Western Union, IBM, Concur, Siemens, CDK Global and the National Restaurant Association. 
 
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10:00 a.m. to 10:30 - Content Marketing by Geoffrey Brown with <A HREF="https://www.mainstreethub.com/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Main Street Hub</A>, a GoDaddy company. 
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10:30 a.m. to 11 a.m. - Latest Trends in Social Media - Danielle Boniche, social media account manager for <A HREF="https://socialdistillery.com/" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Social Distillery</A>. Danielle recently brought her social media experience to Austin from Raleigh, North Carolina. With a background in traditional public relations, Danielle is now focused on social media marketing and digital advertising. When she isn't distilling social media you can find her on her bike exploring Austin's never-ending food scene. 
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11:00 a.m. - 11:30 a.m. - Building a Brand Through Blogging - presenter:  Austin Blogger <A HREF="https://www.instagram.com/jessecoulter/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Jesse Coulter. </A> BIO: "Jesse founded her lifestyle blog in 2011 with a desire to utilize her marketing education and creative ideas as a side hobby. Today, she has merged her career and passions into one. By day she is a marketing manager, and by night she is a lifestyle blogger. When she is not working, she is wrangling her three children and planning kid-less vacations with her husband. She is an open book and enjoys taking her readers along her life's greatest joys and struggles."
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<DIV STYLE="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small;">11:30 .a.m. to Noon -  Determine Your Video Marketing Strategy - Video isn't a luxury anymore - you must have a video strategy to communicate with your audience today by Amanda Horvath, the videographer with <A STYLE="font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px;" HREF="http://amandahorvath.com/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Amanda Horvath. </A></DIV>
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Noon to 12:30 p.m.. - Lunch, networking, and Champagne.
12:30 p.m. to 1:30 p.m. Keynote Talk: “Creating New Stories, The Hard and Slow Way” by Robyn Metcalfe, founder of <A HREF="http://www.foodandcity.org" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Food+City</A>.
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1:30 p.m. to 2:30 p.m. - Q&A on Design and Innovation with Doreen Lorenzo, assistant dean of the School of Design and Creativity at the University of Texas at Austin. She's a thought leader on design and innovation. She previously served as president of Frog Design Inc. and Quirky.
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2:30 p.m. to 3:00 p.m. - Naturally Curly: Texture Media - influences $5 billion in hair care sales annually, according to Women's Wear Daily. The magazine just featured Michelle Breyer who founded Naturally Curly in Austin, Texas 20 years ago. Since then she's raised venture capital, grown the company, sold the company, launched Texture on the Runway and written a book. She'll share with us her journey from reporter to entrepreneur and beyond.
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3;00 p.m. to 3:30 p.m. - Influencer Marketing - EatingATX and the "Queens of Instagram:" Lindsay Vandygriff, born and raised in Austin, runs with her sister, Morgan, one of the most popular food Instagram accounts <A STYLE="font-family: arial, helvetica, sans-serif; font-size: medium;" HREF="https://www.instagram.com/eatingatx/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">@eatingATX</A> with nearly 60,000 followers. They have perfected the art of photographing food in fascinating settings with great lighting and effects. And Austin Way Magazine named them one of Austin's top social media influencers. 
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After hours: 3:30 p.m. until 5 p.m. - informal gathering at Zilker Brewery (next door) for happy hour beers. 
 
Thank you to our sponsors:
<H3 CLASS="r" STYLE="font-size: 18px; font-weight: normal; margin: 0px; padding: 0px; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; color: #222222; font-family: Roboto, arial, sans-serif;"><A STYLE="color: #660099; cursor: pointer; text-decoration-line: none;" HREF="http://www.condenast.com/austin/" PING="/url?sa=t&source=web&rct=j&url=http://www.condenast.com/austin/&ved=2ahUKEwjmqfjBh4TdAhUSRqwKHfJzAIYQFjAAegQIBxAB" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Condé Nast - Austin</A> - for hosting us at their East Austin headquarters.</H3>
And our event sponsors <A HREF="http://www.egannelson.com/" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Egan Nelson</A>, <A HREF="http://siliconhillslawyer.com/" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Silicon Hills Lawyer</A>, <A HREF="https://www.sputnikatx.com/" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">SputnikATX</A>, <A HREF="https://www.lumeninsure.com/" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Lumen Insurance Technologies</A>, Swyft, <A HREF="https://puffingston.com/" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Puffingston Presentations</A>, <A HREF="https://www.cookiedelivery.com/OnlineOrdering/SignIn.aspx?ReturnUrl=%2fonlineordering%2forderlogistics.aspx" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Tiff's Treats</A>, <A HREF="https://unnanu.com/hire/" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer"> Unannu Hire</A>, <A HREF="https://www.retailmenot.com/" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">RetailMeNot</A>, <A HREF="https://theponygroup.com/" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">The Pony Group</A> <A HREF="https://www.igloosoftware.com/" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Igloo Software</A>, <A HREF="https://www.bigcommerce.com/" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">BigCommerce</A>, and <A HREF="https://www.connecther.org/gitw" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Girls Impact the World Film Festival. </A> 
 
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The event is limited to the first 75 people to buy a ticket. It's cut off at 75 to maximize your learning opportunities and networking. It includes lunch, drinks, and Champagne.
*Due to Spredfast's recent acquisition by Lithium Technologies - neither companies is allowed to speak publicly so <A STYLE="font-family: arial, helvetica, sans-serif; font-size: medium;" HREF="https://www.spredfast.com/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Spredfast's</A> Steve Nash, Social & Analytics Strategist, and Samantha Lopez, Social Media Strategist, will not be able to present at ContentATX2.

Condé Nast - Austin

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