Content Strategy/SEO Workshop

We are a dynamic group of inbound marketers from South Georgia who meet up to learn more about inbound marketing, the Hubspot software and to have a great time while motivating each other.Join us to learn, improve, or expand your inbound marketing efforts from our guest speakers, HUG leaders and of course, fellow members.

Valdosta HubSpot User Group

SEO has changed. Learn how to optimize your content.
<A HREF="https://hubspot.com" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer"><IMG STYLE="float: left; margin: 5px;" ALT="" SRC="https://cdn.evbuc.com/eventlogos/191698676/meghanlowell-1.jpg"></IMG></A>Join <A HREF="https://hubspot.com" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">HubSpot</A> Customer Success Manager Meghan Lowell at this engaging workshop centered around the latest changes in SEO and search engine algorithms.
In this workshop you'll learn how to efficiently create a conversion-focused pillar resource page through a series of pre-defined content clusters in support of one of your products or services. You'll finish the class with a mindset of how to leverage your short-term marketing calendar to achieve long term content goals.
Workshop will have a supplemental workbook. This way you will leave with an action plan that can be implemented immediately. 
$5 price includes catered lunch. Please register in advance to reserve your spot. We will sell tickets at the door if seats are still available. 
Learning objectives 
<UL>
<LI>Write a clear content mission statement</LI>
<LI>Identify a primary buyer persona for your business </LI>
<LI>Map the buyer’s journey for your primary buyer persona </LI>
<LI>Create a working content cluster outline for a downloadable content offer </LI>
<LI>Develop an understanding of how to build a pillar content resource page</LI>
</UL>

Annette Howell Turner Center for the Arts

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Content Strategy/SEO Workshop

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Content Strategy/SEO Workshop

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