Content Design Foundations: 4 to 8 December, 2023

Llibertat is a content-first digital agency. We work with organisations who are serious about meeting user needs. We love to make a difference in government, health service organisations, universities and charities.We run a standard course in content design and we also tailor training to your needs.

Llibertat

In five 2-hour sessions across one week, this live course trains you to create accessible, useful content for digital products and services.

<p>Content designers use data to understand what users need. We design content to help people complete tasks. 'Content' can range fron text to images and any other audio-visual media. That might be words. It might also be images, audio, video, maps, diagrams and more. </p><p>On this course you will learn the approach used to design content for GOV.UK. Completing the course will give you the tools and techniques you need to give people the right content at the right time in the right place and format. </p><p>Building on the skills we give you means you can command excellent day rates because high-quality content designers are hard to find and essential to the success of every digital project.</p><h2><strong>How the course works</strong></h2><p>Content Design Foundations runs over five sessions. Each session lasts two hours.</p><h3>Session 1: User needs</h3><p>You’ll learn:</p><ul><li>what content strategy centred around user needs is – and why you should care</li><li>why content design is based on giving the user what they need, not assumptions or what an organisation wants a user to do</li><li>why needs are emotional as well as functional</li><li>how to write well-formed user stories</li><li>what ‘acceptance criteria’ are, what a good one looks like and why they’re vital</li><li>how to rethink the way you approach content creation so it works for your users</li></ul><h3>Session 2: Designing for accessibility and the psychology of UX</h3><p>You’ll learn:</p><ul><li>the traditional and broader meanings of accessibility in user experience design</li><li>why accessibility is about everyone, not ‘us’ and ‘them’</li><li>how accessibility is built in to content design principles and activities</li><li>tools and techniques for embedding accessibility in building content</li><li>how the way our brains work underpins the human-centred approach to user needs</li><li>understands basic principles, including desire paths and our primordial focus</li><li>why cognitive overload is important and how we design to allow users to focus</li><li>why we approach user mistakes from the perspective of solving their problems</li><li>how the way our memory works makes it essential for us to simplify tasks</li><li>how to design each step of the user journey to make products easy to use</li></ul><h3>Session 3: Designing with data</h3><p>You’ll learn:</p><ul><li>how to use freely available tools to uncover what your users search for, user behaviour and what they need from content</li><li>how to identify and validate content requests by using the evidence-based user needs approach</li><li>how to use data to validate user needs, and the basics of using different forms of data</li><li>how to use user research and analytics data to create content that meets your users’ needs</li></ul><h3>Session 4: Writing for the web</h3><p>You’ll learn:</p><ul><li>how people interact with information online</li><li>best practice principles of writing for the web, including plain English, how to structure information and how to use tone and voice</li><li>how to meet user needs without words - images, video and the visual language of design</li><li>how to maximise user engagement</li><li>how to structure your content to increase conversion rates</li></ul><h3>Session 5: Agile content production</h3><p>You’ll learn:</p><ul><li>the principles of agile project management</li><li>how a content designer works in multi-disciplinary and agile environments</li><li>practices and tools used in agile content production</li><li>how agile roles and workflow help content designers to meet user needs</li><li>what it’s like to work in an agile content team</li></ul><p>Learn through a mixture of theory and practice. This includes presentations and practical exercises. You will also have plenty of opportunity to ask questions and discuss the challenges and opportunities of delivering well-designed content that meets users needs.</p><p>You'll also get plenty of real-life examples based on more than a decade of trainer experience of working within the content design discipline.</p><p>Practical exercises and breakout discussions in every session provide a chance to practise what you learn and develop an in-depth understanding of how content design works in the real world.</p><p>Please note: this course is <strong>not</strong> designed to teach you how to sell things to people. It <strong>will </strong>teach you how to take a user needs-based approach to content, to make products and services that are usable, engaging and accessible.</p><h2><strong>About the trainer</strong></h2><p>The course was developed by Padma Gillen. Padma is author of "<a href="https://www.amazon.co.uk/Lead-Content-content-digital-transformation/dp/1916108318/ref=sr_1_1?crid=24IAADOU7LRGM&keywords=Lead+with+content+padma+gillen&qid=1685117557&sprefix=lead+with+content+padma+gillen%2Caps%2C94&sr=8-1" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Lead with Content</a>" and was previously Head of Content Design for GOV.UK. He is an experienced content designer, content strategist, trainer and speaker.</p><p>The course will be led by Llibertat's Chief Projects Officer Katrina Dixon. Katrina is a senior content designer with more than 10 years of experience designing content for  for digital products and services in the public, private and third sectors, including GOV.UK. </p><p>Before becoming a content designer, Katrina was a staff journalist at The Guardian and The Scotsman has been a continuing freelance contributor to newspapers, magazines and books. She has been running content design courses for the last 5 years.</p><p>Visit the <a href="https://www.llibertat.co.uk" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Llibertat website</a> to find out more about our clients.</p><h2><strong>Who Content Design Foundations is for</strong></h2><p>This course is for you if you’re:</p><ul><li>working in a related field and would like to explore moving into content design</li><li>working as a writer, editor, journalist or content strategist and you want to build content design skills so you can create better content that meets the challenge of how users interact with information in the digital age</li><li>eager to use content design best practice to create clear, accessible content</li><li>a recent graduate in a related field (English, journalism, advertising, etc) looking to build a professional skill set you can use in digital projects across the private, public and third sectors</li><li>keen to create content that meets people’s needs, including their emotional need for content that is easy to find, understand and use</li></ul><h2>Feedback about the course</h2><p>"Padma is clearly an expert in his field who is keen to share his knowledge with others to improve online content. Great course, thank you!"</p><p>"An excellent overview of the emerging discipline of content design. A useful course for anyone currently engaged in or starting out in content for the web."</p><h2>Feedback about the trainer</h2><p>"Staff have enjoyed the workshops and as a result of new found confidence and knowledge have re-developed the way we approach content design and communications. This is enabling more collaboration between staff and is making our lives easier and our content more impactful. Katrina’s coaching style coupled with vast technical knowledge and clarity of thought has delivered the shift we needed in our approach.”</p>

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Content Design Foundations: 4 to 8 December, 2023

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Content Design Foundations: 4 to 8 December, 2023

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