Community Learning Network Communications Training

Communications: Learning to share the value of your work with stakeholders

How do you inform your community about the good work you’re doing? Learn how to create powerful messaging for your organization in this three part webinar series and one in-person gathering running January through March 2019.

With the content you develop in each webinar, you will create a communications plan to use in 2019 and beyond. Through a series of small homework assignments, you will create strategic content to share with your target audiences.

Here’s what you'll learn:

• Webinar 1 (January 15): Define Your Organization's Goals

• Webinar 2 (February 19): Create Your Communications Tool Inventory and Identify Your Target Audiences

• Webinar 3 (March 7): Write Your Key Messages

• In Person Gathering in Ft. Pierre (March 20-21): Build and Share Your Content

Each webinar ties into the next, helping you move step-by-step through communications plan development. All of your work will be put to use in the in person gathering. Read on for details:

Webinar 1 (January 15) - Define Your Organization's Goals

In order to communicate the value of your work, you first must be clear on your organization’s goals. Honing in on those goals will be the topic of the first webinar. We’ll help you create SMART goals, identify your top priorities for 2019, and learn how your organization’s goals tie into your communications efforts. You’ll be ready to begin work on a communications template by the end of this webinar.

Webinar 2 (February 19): Create Your Communications Tool Inventory and Identify Your Target Audiences

Effective messaging starts with determining your target audiences and how to reach them. This webinar will help you list the communication channels most impactful to deliver your key messages. Additionally, you’ll identify the audiences your messages will be created for.

Webinar 3 (March 7): Write Your Key Messages

In this webinar, you’ll explore the elements to writing a great key message. You’ll focus on creating messaging that shares the value of your organizational work. Your homework assignment will help you build supporting details around your key messages to use for future content.

In Person Gathering in Ft. Pierre (March 20-21): Build and Share Your Content

This gathering will build on work you completed from the first three webinars. You’ll create ready-to-use content that communicates the value of your work. You’ll practice ways to use that content across multiple channels for your different target audiences. And you’ll have the opportunity to work with content experts and gain advice from peers. By the end of the gathering, you will have effective messaging for your organization’s use.

This webinar series and in person gathering is powered by the Dakota Resources community coaching team. The team and their guest communications experts will help you create powerful messaging for greater impact in your work.

Purchase the full webinar + in person event package today for 15% off your in person gathering price (total: $145)! This offer expires at midnight on Monday, January 14, 2019.

Sign up now to kick start your communications plan in 2019!