CMO Connect SF18

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Marketing is changing.
And with it, the role of the marketing leader.
Today’s consumers expect more than an eye-catching logo. They demand an easy to navigate brand experience, personalization and an emotional connection to the companies they support. Is your marketing technology and team keeping up?
Join us on Tuesday, July 17 in San Francisco for the first-ever <A HREF="https://www.inman.com/event/cmo-connect-san-francisco-2018/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">CMO Connect</A>. Designed specifically for senior-level marketing leaders, we will dive deep into the topics that matter to you.
See how some of the most influential companies and brands are handling their biggest marketing and communication challenges. Get inspired and gain strategies and tactics to scale your marketing efforts, expand your reach and effectively track ROI.
Featuring special sessions from:
<A HREF="https://www.inman.com/2018/06/11/connect-icsf-sessions-overcoming-marketing-delusions-bob-hoffman/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Bob Hoffman, Chief Aggravation Officer at Type A Group</A>
Marketers are From Mars, Consumers are from New Jersey
Get ready to have your most closely held beliefs about marketing challenged as "The Ad Contrarian" and best-selling author Bob Hoffman explains how marketers and advertisers have lost touch with consumers -- and what can be done about it.
<A HREF="https://www.inman.com/2018/06/15/connect-icsf-speakers-matthew-luhn-added-cmo-connect/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Matthew Luhn, Former Pixar Animator & Storyteller</A>
What Can We Learn About Storytelling from Buzz Lightyear and Mr. Potato Head?
Learn from master storyteller Matthew Luhn, formerly with Pixar, about the essential components of an effective story in this workshop focused session and find out if your brand’s story is hitting the mark.
Network with your peers in the industry as we explore:
<UL>
<LI>
Reinventing (and Defending) a Legacy Brand
</LI>
<LI>
How Compass Nailed It
</LI>
<LI>
Managing a Crisis: What to Do When Things Go Sideways
</LI>
<LI>
Stop Kidding Yourself. Consumers Don't Matter in Real Estate Marketing
</LI>
<LI>
How to Better Leverage Intelligence to Grow Your Brand
</LI>
<LI>
The Chief Everything Officer: Why Marketing is the Least of Your Problems
</LI>
<LI>
3 Marketing Problems, 3 Solutions
</LI>
<LI>
The Biggest Mistakes in Real Estate Marketing
</LI>
<LI>
And much more!
</LI>
</UL>
<A HREF="https://www.inman.com/event/cmo-connect-san-francisco-2018/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Click here for more information on speakers, schedule and content.</A>
Spots are limited and this will event sell out. Register now.
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Hilton San Francisco Union Square

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CMO Connect SF18

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