CLOUD TALKS - The Creator-Led Panel

An open conversation on: The life cycle of a creator: from grassroots to macro & beyond

CLOUD TALKS - The Creator-Led Panel

We're back with another CLOUD TALKS - the creator-led panel born because we believe creators deserve more spaces where they lead the conversation. And this time, we're discussing the creator life cycle, head on.

In 2026, there's no one way to become a content creator. You might be a UGC or grassroots creator building alongside a full-time career. You could be a mid-tier creator with 100K+ followers navigating growth and monetisation. Or perhaps you’re a craft creator, known for your niche on TikTok.

The creator journey is no longer a straight line from “small” to “big.” It’s an evolving ecosystem - shaped by pivots, platforms, income streams, community-building, and reinvention.

This panel dives into what it actually means to grow in today’s landscape...

Is bigger always better?

Is niche more powerful than scale?

Who’s really winning when it comes to brand deals?

And what does “making it” even look like now?

meet our host:

Amber Siwei - Our in-house trend forecaster, content creator & fashion journalist, Amber, knows her fair share on the latest TikTok trends and the creator economy - she can also yap all day long about fashion!

You’ll be hearing from some key faces in the industry with vast experience across brand deals, building a community, nailing your content niche + so much more:

Tati Kapaya- Craft creator, marketeer, director and podcaster, Tati is *the* definition of a multi-hyphenate creator; when landing on her TikTok or IG, you’ll see she mixes cinematic visuals with real-life moments, and shares industry insights you’ll actually save!

Colin McGoldrick- If you haven’t come across Colin on your FYP then where have you been?! This pilates instructor, comedy & lifestyle creator has been successfully carving his own content niche, bringing the all-too -relatable realities of London living into hilarious story-driven TikToks.

Lizzie Cao- Fashion and lifestyle creator Lizzie has a signature style you can spot a mile away; last year she packed up her life (and outfits) and moved from Australia to London. She has built a global audience while carving out her space as an independent voice in fashion.

All bringing their unique perspectives to the table, this panel will dive into what it actually means to grow in today’s landscape, with conversation shaped around everything creators (& our community!) want answered.

We'll also be providing some drinks from our good friends Jubel, and a little snack or two🍿 and we'd love for you to be there!

We've got limited spots available, so be quick!