Clio Awards Creative Summit

Clio Awards

The industry’s most forward-thinking voices will gather to share the tools, ideas &amp; practices that propelled their work to the top.

Powerhouse Arts

The industry’s most celebrated and forward-thinking voices will gather to share the tools, ideas and practices that propelled their work to the forefront of the business.You'll hear from today’s most inspiring visionaries about how to build a career that supercharges your strengths, harness the power of creativity to unlock the potential of new technologies and so much more.D﻿oors open at 1:30PM<h3>S﻿essions Include:</h3>Creative Use of AI – The Path ForwardIn this session, trailblazing industry leaders will reveal how breakthroughs in AI can open doors for bold thinkers who take an entrepreneurial approach to new technologies. Attendees will gain a better understanding of the opportunities presented by emerging platforms and how to embrace, not fear, their powers to herald the future of creativity.Moderator: Meg Moss, Director of Strategic Business, Content and Digital Media, AdobeSpeakers:Nick Law -Creative Chairperson, Accenture SongShannon Washington- CCO, US, R/GAElav Horwitz, EVP, Global Head of Applied Innovation, McCann Worldgroup----------------Q&A with KAWS: Artist and 2023 Clio Visionary Award RecipientIconic American artist, KAWS, will accept the 2023 Clio Visionary Award and sit down with Verizon's Vice President of Creative Marketing and Brand Design, Mike Wente, for an intimate conversation about his creative process, refined graphic language, collaborations with global brands, influence on today's culture and more.--------------------Anatomy of Hype: How to Reach Fandoms and Leverage Streamers to Fuel Brand EngagementFan culture is more prominent than ever. This is evident in the re-emergence of the ‘boy band mania’ surrounding K-Pop, in queues of sneakerheads waiting to snag the latest drop, and in millions of gamers tuning in to competitive esports livestreams. How can brands tap into—and support—the passion found in these fandoms? How can they expertly leverage streamers and live content to speak to fans? This session will explore Anatomy of Hype, a global research study from Twitch Ads and Amazon Ads that reveals the benefits for participating fans, identifies how fandom has evolved in recent years, and uncovers how brands can get in on the hype.Speakers:Victor Lu - Twitch Brand Partnership Studio Lead, Americas, AmazonSteve Marzocca- Influencer Relations Lead, Twitch--------------------Building a Bridge to the Next Generation Through Mentorship and Community Creators at the top of their game will discuss efforts to uplift the next generation of talent and open doors for all types of emerging voices to enter-- and alter-- the industry. You'll walk away with tips on how to build a personal and professional community that nurtures your skillset, and get inspiration that could change the trajectory of your career. Moderator: Charell Star, Executive Director, Muse by ClioSpeakers:Dionna Dorsey - Cofounder &amp; CEO, The Creative LadderAndrew McKechnie - Chief Brand &amp; Creative Officer, Formerly Apple and Verizon Bianca Guimaraes - Partner and Executive Creative Director, Mischief--------------------How Michelob ULTRA is Combining Cutting-Edge Technology and Great StorytellingFor five years, Michelob ULTRA has been leveraging (and even creating) cutting-edge technology to reach, engage and entertain its audience through fan experiences like “Michelob ULTRA Courtside,” “McEnroe vs. McEnroe,” and—most recently— “Dreamcaster,” which enabled a blind fan to commentate on a live NBA playoffs broadcast.In this session, the brand and its partners at FCB NY will uncover how they are going beyond traditional advertising with consistent innovations in sports entertainment that deliver its point of view: “It’s only worth it if you enjoy it.”Speakers:Ricardo Marques - VP Marketing, Michelob ULTRADanilo Boer - Global Creative Partner, FCB Global--------------------Culture, Collaboration and Creativity at PepsiBrand Pepsi has an iconic history of breaking through in culture and consistently raising the industry standard for creative excellence – from the viral Pepsi Peeps and Pepsi x Milk (PILK) campaigns that sparked conversation across social media, to long-form programming like “THE SHOW” and “The Color of Cola,” and most recently kicking off a 125 day-long campaign to celebrate its milestone anniversary. In this session, hear from Lou Arbetter, VP of Creative and Production, and Sofia Crnkovich, Pepsi Brand Team, as they discuss the team’s formula for collaboration and creativity, and how its recent work has come to life.Speakers:Lou Arbetter - VP, Creative and Production, PepsiCo Beverages North AmericaSofia Crnkovich - Marketing Senior Analyst, PepsiCo Beverages North America--------------------All attendees wil be entered to win an IiPad Pro. (Must be present to claim prize)All tickets include access to the <a href="https://www.mvvoart.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">MvVo Ad Art show </a>happening immediately after the Creative Summit.D﻿ress code is business casual.

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Clio Awards Creative Summit

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