If you are looking for a more predictable business and a wider customer base, advertising is essential for growing at scale.
In this 2-hour workshop, we will cover the basics of getting started with digital advertising and how to create a system that can produce customers on demand when built and optimized properly.
Ideal for:
Retail, Service business, and E-commerce brands that have an established product, existing customers, and are looking for growth.
What we will cover:
Digital Sales Funnel Basics:
- Understanding the customer journey and buyer readiness so you make the right offer at the right time.
Crafting Your Irresistible Offer:
- How to create compelling offers that resonate deeply with your audience. Learn the art of constructing offers that not only attract but also convert and retain customers.
Demystifying Major Ad Platforms:
- We will cover the basic functionality of Google, Meta, and LinkedIn. We’ll guide you through choosing the right platform for your business needs, ensuring you maximize reach and impact.
How Ad Managers Work:
- We will cover the mechanics of running digital ads and how the Meta ad platform works.
Digging in the Data:
- Understanding what numbers to pay attention to and which to ignore.
Next Steps & Resources:
Understand what to do next and where to go deeper for launching your first campaign.
About your facilitator/presenter/instructor
Rob Maccabee is a certified digital marketing strategist and founder of Naventive, a business and marketing consulting company based in Columbus, Ohio. Rob works primarily with service brands to clarify their message, identify their most lucrative clients, and create predictable systems for growth.
Rob has served as a business advisor for SBDC Columbus, and has lead sales and marketing workshops for private clients, organizations, and the City of Columbus.
When he is not honing his skills and working with clients, you can find him cooking something delicious, writing a song, or performing with one of several bands he plays with.
