C.L.A.S.S. Smart Academy LIVE session

The global resource forsmart material innovation, education, marketing and communication.Specializing in integratingnew generation of smart values for fashion, products and businesses. These values are essential for today’s knowledgeable conscious consumer. C.L.A.S.S. founder, Giusy Bettoni and her team introduce a new way of design thinking that represents a shift in culture to empower businesses to be competitive and socially responsible.

C.L.A.S.S. (Creativity, Lifestyle And Sustainable Synergy)

C.L.A.S.S. Smart Academy LIVE session: How to source responsibly in the era of smart innovation?

THE SMART ACADEMY is the rich program of events, talks, classes and services to educate, raise awareness and inspire professionals, manufacturers, students and all those who strongly believe in sustainable values. Because there is no sustainability without knowledge. The Smart Academy offer includes also masterclasses to cover the most interesting and hot topics around responsible innovation, collaborations with international schools and the Smart Voices series of virtual talks that bring together innovators, designers and brands, all sharing their cutting edge vision for a smarter future.<h3>PROGRAM:</h3>During this exclusive live session Giusy Bettoni CEO &amp; founder C.L.A.S.S. and worldwide recognized responsible innovation expert, will share some insights on what sourcing means today.Within 30 minutes, she will guide attendees on the different options available in the market, from natural, innovative and transformed materials to circular economy solutions.The last 10 minutes will be dedicated to a Q&amp;A session, so that attendees will have the possibility to clarify what previously discussed if needed.No recording of the session will be shared afterwards.<h3>VOCABULARY:</h3>Natural Natural fibres are obtained from materials existing in nature and used by mechanical processes, which do not change the structure. They may be of animal or plant origin. The first category includes wool, silk and leather, while the second category includes cotton, linen and hemp. In this context, too, the industry has tried to improve all production processes, in order to meet the values of a contemporary consumer who is increasingly attentive and sensitive to the issues of traceability, transparency of processes, ethics, as well as policies related to the use of water, energy and the presence of chemicals. TransformedUnlike natural fibres, processed fibres are those originating precisely from the processing of second raw materials - which can therefore be pre- or post-consumer, or pre-industrial. Pre-consumer waste is made up of manufacturing waste that has not reached the consumer. Post-consumer waste is waste collected after the consumer has disposed of it. Pre-industrial waste is made up of waste of the very first manufacturing phases. The transformation can take place through a mechanical process, based on a transformation that does not involve the use of chemical substances and additives, or through a chemical process, for which the use of chemistry is inevitably expected. The transformation of second raw materials requires a high level of company technical know-how. InnovativeInnovative fibres represent a new generation of smart materials and cutting-edge technologies, the result of a vision that integrates innovation, responsibility, nature and creativity. The last frontier of responsible innovation is represented by biopolymers that, starting from nature and through technology, give life to high-performance solutions.Back in the LoopAlternative innovative Circular Economy powered materials and business models. Because nothing is created and nothing is destroyed – therefore we can’t afford it to get wasted.<h3>ABOUT THE SPEAKER:</h3>Giusy Bettoni, C.L.A.S.S., CEO and FounderAn expert in textile value chain, Giusy has superior technical knowledge within the raw material market sector, as well as precise marketing and communication skills. In 2007, Bettoni created C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy), her mission was to change the perception of “sustainable” fashion and create an international forum for textiles, fashion, lifestyle and home design. Her company C.L.A.S.S., has become a global resource for responsible material innovation, education, marketing and communication. Giusy and her team introduce a new way of design thinking that represents a shift in culture to empower businesses to be competitive and socially responsible.Bettoni takes a synergetic approach with designers, brands and international organizations to provide brand insight that includes smart fabrics and technological breakthroughs.PREMIERE VISION, Sustainability Consultant for Smart CreationCFDA + Lexus Fashion* Initiative Advisory BoardArab Fashion Council, Sustainability ConsultantMuseo Salvatore Ferragamo, curator Sustainable Thinking Renoon, advisorFashion for Good, mentor Accelerator Programme 2020

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C.L.A.S.S. Smart Academy LIVE session

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C.L.A.S.S. Smart Academy LIVE session

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