Certified Product Innovation Professional CPIP (starts April 22, 2024)

You are a Senior Product Manager and you want to grow in your career.

You are an experienced Product Owner and you want to master Product Management.

You are seeking ways to expand your expertise, challenge your product thinking, and drive product innovation.

The CPIP program helps you grow your product expertise

The Certified Product Innovation Professional (CPIP) is a 6-week training and hands-on program that teaches how to build great products from discovery to delivery, spark innovation, and leverage advanced frameworks. Our goal is to help you grow in your ability to define and deliver successful products, adopt a Product Thinking mindset, and help you grow in your product career.

How does the CPIP work?

The CPIP is an interactive do-it-with-you training program for experienced Product Management professionals.

Format: Virtual, interactive, with live instructors, coaching calls and group exercises

• Live sessions with the instructor
• Live weekly coaching calls
• Recorded videos for refreshing concepts and additional learning
• Workbook for exercises, frameworks, and knowldge

Course structure: Training + real-life practical experience

• Training: 3 training days
• Product Accelerator: 6 weeks of hands-on work and coaching on an actual product, from concept to market validation (6 weeks after training. Part-time work. 1 coaching call per week)

This class is an interactive learning experience full of practical, real-world techniques and hands-on exercises. Learn in-depth techniques and frameworks that spark product innovation and bring new and impactful ideas to life at any stage. You'll learn by doing, while working on an actual product for six weeks with coaching from our instructors.

Spark Engine offers the most innovative product management training and certification program to help you and your organization learn product management and innovation. We have worked with hundreds of people from startups to Fortune 100 companies like Wesco, Capital One, Walgreens, McKesson, and Telus.

What you will learn

In this highly participatory and hands-on class, students learn the theories and practices that drive product innovation and development, including:

• The 5 Dimensions of Product Innovation
• Focus on the Problem rather than the Solution
• Drive Outcomes rather Outputs
• Design Thinking and human-centered design
• Customer discovery techniques
• 3 Problem Levels framework
• The Zones of Value framework
• Ideation techniques
• Create a compelling Product Vision
• Rapid validation with prototypes and MVPs
• The MVP Canvas and hypothesis validation
• From prioritization to focus techniques
• Product journey mapping based on hypothesis and outcomes
• Identifying value metrics, measuring outcomes, driving business results
• Got to Market strategy and the LAUS framework
• Problem-Solution fit and Product-Market fit

We believe that real learning comes in three ways: a great training program, shared experiences with other participants, and hands-on practice. This is why we deliver this class in an interactive environment facilitated by live instructors, so that you can take full advantage of a rich and deep learning experience.

Structure of the CPIP program

The CPIP is a 6-week immersive program in Product Management. You will learn and practice the frameworks, mindset, and practices that drive new product development and innovation. The program includes both a training component, and a coaching component that we call the Product Accelerator.

Download the CPIP brochure for more information and an overview of the schedule.

Training:

3 training days:

April 22-23-24 from 9am to 3pm EST

Hands-on work: 6 weeks

Monday coaching calls:

(time TBD in the afternoon)

• Monday April 29
• Monday May 6
• Monday May 13
• Monday May 20
• Tuesday May 28* (Day after Memorial Day)

Friday coaching calls:

(time TBD in the afternoon)

• Friday April 26
• Friday May 3
• Friday May 10
• Friday May 17
• Friday May 24
• Friday May 31

What's included in the registration

By participating in this course, in addition to a life-changing understanding of product innovation practices and techniques, you get (included in the cost of registration):

• 3 training days for a full-immersion learning experience in product management and innovation
• 6 weeks of hands-on coaching with the trainer(s) to work on a real product
• Digital copy of the course workbook with exercises and worksheets
• Book Deliver Great Products that Customers Love (digital PDF)
• The Certified Product Innovation Professional certification upon completion of the full program (required training + coaching modules)
• One-year membership to Spark Engine

Certified Product Innovation Professional: certification granted upon completion of the full program, the training modules (3 days) and the coaching modules (6 weeks).

The six weeks portion of the CPIP program is a hands-on session where participants work on a real product idea. You can bring your own product idea and develop it through the program, or you can partner up with other participants and work together. In either case, at the end of the CPIP program you will have a full plan on how to build your product idea, having it validated through discovery and validation activities.

What other students are saying

I mean, from my standpoint, I think it not only met my expectations, I think it exceeded my expectations for sure. - Deepesh

I remember being compelled by Zones of Value at the moment just because it was something I had never seen before and like a really cool way to articulate everything that you're bringing to the world uhm. - Sam

I've not had that kind of personalized coaching in a very long time, so that was definitely a very luxurious experience, so to speak. - Deepesh

I signed up for the CPIP class to better help me understand the problem space, as well as ideate solutions and of course, develop great products to delight my customers. The class was a six-week program and it incorporated both training and hands-on work with the goal of developing a real-life product idea, which is really, really cool. I really enjoyed learning about multiple frameworks that can be utilized to ensure that I am building the right product and solution for my customers. I would definitely recommend the CPIP class to any product manager who is looking for tools that will enable him or her to bring innovative products to market. - William

The thing about other programs and certification classes, you don't come up with a deliverable. Here, even if we may not ever take this to market, you actually still have something to show for, and you can actually put it on a portfolio or a LinkedIn page or something that said, "Hey, actually participated in this and built a product ready for market." - Kim

The certification on LinkedIn is truly something to be proud of. Hey, you know what, compared to other product managers out there, I have got a leg up on them because I have this specialized training that is going to go ahead and help me, and to ensure that I am building the right products to delight customers and to add value to an organization. - William

Who Should Attend

This training and certification program is designed for anyone who desires to learn key practices and develop their Product Management expertise, to take it to an advance level, including:

• Existing Product Owners and Product Managers who want to deepen their knowledge and grow in their career
• Product Executives who are looking for new ideas to lead their teams
• Entrepreneurs who are launching new products
• Experienced Business Analysts and Project Managers who are transitioning into a product role

Special discounts

Are you a group, in the military, between jobs, or student? Contact us for a special discount via email or phone (202) 677-3380.

Prerequisites

We understand that people come from a variety of experiences and different backgrounds. We are here to support the growth of Product Managers. Prior experience in delivering new products, working with a development team, and driving innovation is required.

This course is not an introduction to Product Management. It is designed for experienced people to build the confidence in their abilities, adopt a Product Thinking mindset, and grow their expertise.

In general, we recommend previous experience managing or building products. Also, a CSPO or CPIA certification is preferable.

About the trainers

Valerio Zanini has more than 20 years of industry experience building and launching products in companies of all sizes, from startups to Fortune 100 organizations.

As a product trainer, he helps organizations worldwide improve product development practices, drive innovation, and increase productivity with Agile practices. Formerly a Director of Product Development at Capital One where he led digital transformation initiatives for retail bank and transformed how customers interact with bankers. Before Capital One, Valerio was the co-founder and CEO of Goozex (sold in 2012), a Systems Engineer at Cisco, and the co-founder of one of the first web development companies in Italy.

He is a Spark Engine CPIT (Certified Product Innovation Trainer) and a Scrum Alliance CST (Certified Scrum Trainer). He is the author of “Deliver Great Products That Customers Love”, published in 2018.

https://www.linkedin.com/in/vzanini/

Zeina Zeitouni is a Digital Innovation Consultant helping companies of all sizes bring new ideas to life. She is a Design Strategist and Product Management leader with over 10 years of experience running digital innovation strategy in both startup and Fortune 500 environments.

Previously, at Capital One Bank and through fintech ventures, Zeina helped drive digital innovation launching brand-defining experiences in both retail and commercial banking. She is acknowledged for infusing innovation practices into the organization as a Design Thinking Coach and developing a seminar series on applying Design Thinking and Data Science to solve complex problems within large organizations, which she presented at Columbia University.

Zeina has experience structuring product teams and developing new products and services across various industries and environments including investment management, retail, staffing, real estate, and international development programs in post-conflict countries.

Zeina has a passion for Impact Innovation and has designed and launched various socially responsible and impact investing applications. She is originally from Los Angeles and currently resides in Manhattan.

She is a Spark Engine CPIT (Certified Product Innovation Trainer).

www.linkedin.com/in/zeinazeitouni/

Cancellation policy

Cancellation requests submitted at least 7 business days or more prior to the start of the course are entitled to a full refund. Students submitting cancellation requests less than 7 business days prior to the start of the course will be offered a credit toward a future course of equivalent value within one year, or a refund of 50% the amount paid for registration. No shows on either day of the class receive no refund. Should the organizer cancel the course for any reason, each registered student will be issued a full refund.