Catalyst2022

REGISTRATION AND ROOM BLOCK CLOSED JUNE 27

Catalyst is a fun-size gathering. We cap the event at 100 people to create a learning space of genuine discourse and discovering your next water nerd connection.

Catalyst is a mastermind summit designed to revolutionize the water industry by cultivating innovators in communication. (Communication need not be in your job title or description to attend!) The Catalyst experience revolves around the Rogue Water ABCs of water communication–assessment, branding, content, and strategy.

"This is not a moment, it's a movement." - Hamilton, Lin Manuel Miranda. And so, we move! Catalyst is a traveling experience where the host city serves as the classroom.

Sessions are designed using the LAB model - Learn, Apply, Bridge - with interactive elements built into every session. Learn new content, apply it in real-time in the workshop, walk away with an accountability plan to ensure knowledge isn't lost between the session and the office. Speakers are thought-leaders from inside and outside the water industry.

Event Schedule:

Wednesday, July 27 - Wyndham Garden

• Opening Session - 5-6 pm
• Community Transformation in Real Life
• Mixer - 6-7 pm

Thursday, July 28

• 8:30 am - 12 pm - Wyndham Garden
• Strategy: Design Challenge: Using Design Thinking to Solve Communication Challenges - Dr. Stacy Landreth-Grau (Texas Christian University)
• Lunch
• 1 pm - 5 pm - Tobin Performing Arts Center
• Branding for Water: Engagement, Research, and Bourbon - Kelley Dearing Smith (Louisville Water)
• Branding and Trust - Mike Beitler (Rogue Water)
• Collaboration: Whiteboard Session with WEF President, Jamie Eichenberger
• Strategy:In Celebration of the Underdog: Turning 4 Underdog Constraints into Unstoppable Advantages - Duke Greenhill (Rogue Water)
• 5 pm- 6 pm
• Mixer
• 7 pm - Choose Your Own Adventure - Enjoy some local watering holes curated by Greg Wukasch.

Friday, July 29

• 8:30 am - 12 pm - Credit Human
• Content: Pitch Perfect - A Karaoke Event... er... storytelling workshop - Adam Tank (Transcend H2O)
• Storytelling: Catalytic Moments - Seizing the Momentum of Moments to Launch your Leadership - Greg Wukasch (San Antonio Water System)
• Lunch
• 1 pm - 3 pm - San Antonio Water System HQ
• Assessment: Humanizing Your Communication Efforts - Erin Mosley (Erin Mosley, Inc)
• Closing Keynote: Lisa Stone (DC Water)

Wyndham Garden San Antonio Riverwalk/Museum Reach

103 9th Street, San Antonio, Texas 78215

Agenda

Catalyst sessions are workshop based. Each session runs approximately 90 - 120 mins. Lunch is provided on Thursday and Friday, breakfast and dinner on your own.

Topics:

• Opening Keynote: Community Transformation in Real Life
• Assessment: Humanizing Your Communication Efforts - Erin Mosley (Erin Mosley, Inc)
• Branding for Water: Engagement, Research, and Bourbon - Kelley Dearing Smith (Louisville Water)
• Content: Pitch Perfect - A Karaoke Event... er... storytelling workshop - Adam Tank (Transcend H2O)
• Strategy: Design Challenge: Using Design Thinking to Solve Communication Challenges - Dr. Stacy Landreth-Grau (Texas Christian University)
• Strategy:In Celebration of the Underdog: Turning 4 Underdog Constraints into Unstoppable Advantages - Duke Greenhill (Rogue Water)
• Collaboration: Whiteboard Session with WEF President, Jamie Eichenberger
• Storytelling: Catalytic Moments - Seizing the Momentum of Moments to Launch your Leadership - Greg Wukasch (San Antonio Water System)
• Closing Keynote: Lisa Stone (DC Water)

COVID Information

COVID continues and we're doing what we can to provide a safe experience. We've chosen venues that offer more space. We will have hand sanitizer available and an official Catalyst mask if you choose to stay masked up.

The Credit Human building is the location for sessions on Friday morning and requires masks to be worn by anyone that cannot provide a vaccination card.

We encourage all attendees to be vaccinated and boosted or have a negative test 24 hours before arrival. We will have some rapid tests on site if needed. Please stay home if you feel sick. If we work together, we can stay safe.

Assessment: Humanizing Your Communication Efforts

Practice "decoding" unspoken needs in your communities and organizations using patterns of language and behavior. We'll support your skills in handling entrenched beliefs, polarization, and complex situations - with an aspiration that water communication professionals can (and must) contribute to collective healing and peacemaking in our communities.

Speaker: Erin Mosley, Erin Mosley, Inc

Branding: Branding for Water - Engagement, Research, and Bourbon

Branding is more than a logo and tagline, it's the essence of your organization. What does it look like in practice? Join us on one brand's journey from unknown to unmistakable. This interactive session strengthens your own branding muscle. Walk away with research backed data to make a case for branding in your organization.

Speaker: Kelley Dearing Smith, Louisville Water

Content: Pitch Perfect - A Karaoke Event... er... storytelling workshop

The water industry is littered with acronyms, technical jargon, boring presentations, and terrible content. Let's change that. You'll learn to become a better communicator as we work through real examples of how to use storytelling & marketing tactics to build trust with your audience - for free!

Speaker: Adam Tank, Transcend H2O

Strategy: Design Challenge: Using Design Thinking to Solve Communication Challenges

Join us for a hands on, interactive and stakeholder centered experience using design thinking - a creative problem solving framework - to think through your communications challenges. Experience design thinking with a team. Leave with a new mindset, framework and toolkit to be more innovative.

Speaker: Dr. Stacy Landreth-Grau, Texas Christian University

Strategy: In Celebration of the Underdog: Turning 4 Underdog Constraints into Unstoppable Advantages

The science of creative and communicative constraints, and the art of making ‘underdog’ a superpower.

Speaker: Duke Greenhill, Rogue Water

Collaboration: The Future Workforce Needs Storytellers

Communication is essential to retaining the current workforce and attracting the next generation. Communicators and educators are an untapped resource in the future of water. Learn ways to harness the diversity of thought present in your current workforce and ways to attract more storytellers to our sector.

Thought partner: Jamie Eichenberger, HDR, WEF President

Storytelling: Catalytic Moments - Seizing the Momentum of Moments to Launch your Leadership

We each face catalytic moments in our lives that change us forever. These moments influence us as leaders and as change agents in our communities. Learn the tools to seize these moments and use them as a launch pad to level up your leadership no matter where you are in your career journey.

Speaker: Greg Wukasch, San Antonio Water System