CAP Certification: Program Execution Module

Build a world-class customer advocacy program that drives measurable business results.

To drive meaningful results in both the near and long term, customer advocacy programs must be built with a solid business strategy in mind from day one. And, while it’s tempting to quickly jump into standing up or rapidly expanding a program, there are critical foundational elements that should be taken into account when deciding the scope.

What you'll dive into:

The Program Execution module is all about exploring foundational strategies for building or enhancing your advocacy program operations across three key indicators of advocacy maturity:

Budget - An essential element of operational excellence is your budget. What you spend versus the value you drive for the business provides a framework for tracking and evaluating the impact of your program, and helps you make better decisions about how, when and where to allocate resources and best manage your program.

Technology - From existing tools and channels to dedicated platforms, there are many different combinations of technologies that can be used to support a customer advocacy program or portfolio. We’ll discuss how the tools you use can - and should - be put in place to support your overall advocacy strategy. Ultimately, decisions about tools must take into account where and how often your customers prefer to interact with your company.

Resourcing - Should you have one part-time employee or a global team of several advocacy professionals? It’s a common question. The answer? Resourcing and business value go hand-in-hand; the headcount needed to support an advocacy program or portfolio has a direct correlation to the outcomes advocacy can drive for the business.

How you'll learn:

We know life is busy and being able to devote an entire day to up-skilling can be challenging. This is why we break down our course into three calendar-friendly sessions, presenting one key maturity indicator each day over the three sessions. Below is the schedule for the December virtual course:

• Session 1: Budget - Tuesday, June 9, 2026 | 11am - 1pm CT
• Session 2: Technology - Wednesday,June 10, 2026 | 11am - 1pm CT
• Session 3: Resourcing - Thursday, June 11, 2026 | 11am - 1pm CT

How you'll benefit from this course and certification:

There is no shortage of educational options in the contemporary CMA space. A variety of free and paid options, offered by software companies, individuals, and agenies present practitioners with more choice today than ever before.

As the world of customer marketing and advocacy continues to evolve and B2B programs become commonplace, this certification course helps practitioners stay ahead of the game with the latest strategies and best practices. You’ll leave equipped with the knowledge to significantly impact your career and your organization.

⭐️ PERK ALERT: Once you register for your first course, you'll get 50% off future CAP Certification courses!

About the CAP Certification series:

The Customer Advocacy in Practice (CAP) Workshop & Certification series by Captivate Collective is designed to advance your understanding and application of customer advocacy within the B2B space. As organizations increasingly seek to link advocate experiences with tangible business outcomes, this certification provides essential, innovative insights into developing standout customer engagement practices.

Whether you're just getting started with customer advocacy, or charting a course for where to take your more mature practice, this certification series provides practitioners of all experience levels with actionable ideas, real-world examples and expert insights to take your program or portfolio to the next level. Built on our Customer Advocacy Maturity Model framework, the CAP Certification series features three distinct learning modules:

✅ Business Impact

✅ Program Execution

✅ Advocate Experience

Have questions? Email us at contact@thecaptivatecollective.com.