CAP Certification: Program Execution Module

To drive meaningful results in both the near and long term, customer advocacy programs must be built with a solid business strategy in mind from day one. And, while it’s tempting to quickly jump into standing up or rapidly expanding a program, there are critical foundational elements that should be taken into account when deciding the scope.

What you'll dive into:

The Program Execution module is all about exploring foundational strategies for building or enhancing your advocacy program operations across three key indicators of advocacy maturity:

Budget - An essential element of operational excellence is your budget. What you spend versus the value you drive for the business provides a framework for tracking and evaluating the impact of your program, and helps you make better decisions about how, when and where to allocate resources and best manage your program.

Technology - From existing tools and channels to dedicated platforms, there are many different combinations of technologies that can be used to support a customer advocacy program or portfolio. We’ll discuss how the tools you use can - and should - be put in place to support your overall advocacy strategy. Ultimately, decisions about tools must take into account where and how often your customers prefer to interact with your company.

Resourcing - Should you have one part-time employee or a global team of several advocacy professionals? It’s a common question. The answer? Resourcing and business value go hand-in-hand; the headcount needed to support an advocacy program or portfolio has a direct correlation to the outcomes advocacy can drive for the business.

How you'll learn:

We know life is busy and being able to devote an entire day to up-skilling can be challenging. This is why we break down our course into three calendar-friendly sessions, presenting one key maturity indicator each day over the three sessions. Below is the schedule for the virtual course:

• Session 1: Budget - Tuesday, June 9, 2026 | 11am - 1pm CT
• Session 2: Technology - Wednesday,June 10, 2026 | 11am - 1pm CT
• Session 3: Resourcing - Thursday, June 11, 2026 | 11am - 1pm CT

How you'll benefit from this course and certification:

There is no shortage of educational options in the contemporary CMA space. A variety of free and paid options, offered by software companies, individuals, and agenies present practitioners with more choice today than ever before.