CAP Certification: Advocate Experience Module

To drive meaningful results in both the near and long term, customer advocacy programs must be built with a solid business strategy in mind from day one. And, while it’s tempting to quickly jump into standing up or rapidly expanding a program, there are critical foundational elements that should be taken into account when deciding the scope.

What you'll dive into:

Discover how to provide and communicate the right value to your customer advocates and deliver a top-notch advocate experience.

• ‍Relevance: The success of most customer advocacy strategies hinges on relevance . Even the best content, opportunity, or experience only works when delivered to the right person at the right time.
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• Benefits: Explore the key levers and incentive structures used to motivate your target audience, intrinsically and extrinsically.
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• ‍Engagement: Advocate activation is the fruit of all your labors. Learn how to orchestrate advocate activation based on persona and tenure.

How you'll learn:

We know life is busy and being able to devote an entire day to up-skilling can be challenging. This is why we break down our course into three calendar-friendly sessions, presenting one key maturity indicator each day over the three sessions. Below is the schedule for the December virtual course:

• Session 1: Relevance - Tuesday, Aug 11, 2026 | 11am - 1pm CT
• Session 2: Benefits - Wednesday, Aug 12 2026 | 11am - 1pm CT
• Session 3: Engagement - Thursday, Aug 13, 2026 | 11am - 1pm CT

How you'll benefit from this course and certification:

There is no shortage of educational options in the contemporary CMA space. A variety of free and paid options, offered by software companies, individuals, and agenies present practitioners with more choice today than ever before.