Name: Campaign School
Start: 2022-02-19T09:00:00-05:00
End: 2022-02-19T17:00:00-05:00
Location: Sugar Creek Clubhouse

Campaign School

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Greenville County Republican Party (GCRP)

Join fellow conservatives as we take a deep dive  into campaign strategy during GCGOP Campaign School Saturday, February 19th, 9AM-5PM.

Sugar Creek Clubhouse

Have you ever wanted to learn more about how to be a more effective campaign communicator? Join fellow conservatives as we take a deep dive into campaign strategy. We are excited to have Holly Robichaud join our GCGOP community of activists for an in-depth training day. Robichaud is founder of Tuesday Associates, a Massachusetts-based political consulting firm specializing in campaign strategy, earned media, direct mail, voter contact programs and fundraising. She is also a reporter, blogger and radio personality for the Boston Herald, often using the moniker "The Lone Republican". In 2011, Robichaud was named to Aristotle's Excellence Awards' "National Republican Dream Team" for her work in direct mail. The class will be held from 9AM until 5PM on Saturday February 19, 2022 at the Sugar Creek Club House, 103 Sugar Creek Rd, Greer, SC 29650. Thanks to our wonderful sponsors, Congressman William Timmons, Rep. Bobby Cox &amp; Congressional Candidate Pastor Mark Burns, this class is FREE to attend.Snacks and drinks provided. Bring your own lunch!---------------------AGENDA:9 to 9:15 Overview of campaigning. The different phases of a challenger campaign and why to write a campaign plan. 9:15 to 10am Targeting. How to analyze district. Identifying target precincts. Micro targeting. Identifying the vote. Door knocking. Red Bull door knocking. 10 to 10:15 Break 10:15 to 11:15 Research. Vulnerability studies. 10 Key areas to investigate. Pitfalls to avoid for your campaign. 11:15 to noon Earned Media Strategy—How to get good coverage by the hostile media. How to write a press releases and subjects to cover. The importance of letters to the editor. Should you hold a press conference? Other no-cost ideas for exposure. How to speak to the press. Tips for surviving editorial board meetings. Noon to 1pm Lunch 1 to 2:30pm Cutting thru the Clutter--Communicating with Voters. Paid Voter Contact. Social media. 30 Second Volunteer. Direct Mail. Phones. Texting. Emailing. Electronic Media and Digital Media. 2:30 to 4:30pm Fundraising. Personal solicitation. Direct mail. Email. Events. Finance Committee. 4:30 to 5pm GOTV

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Campaign School

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Campaign School

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