Byway Branded Events - Best Practices

(You never know when you'll see a waterfall along the Historic Columbia River Highway Scenic Byway near Portland, Oregon. Photo by Sheila Scarborough)

(This event has 100 seats maximum. Register early!)

• Ideas for events hosted by a scenic byway or heritage highway
• Success stories from byway branded events
• Event fundraising

Have you ever thought about doing a byway branded event, like a 5K fun run, a fishing tournament, or a caravan of classic cars? What a great way to increase the visibility of your byway not only for locals, but visitors as well! It can help grow your pool of byway volunteers and even Board members, too.

Get inspired by this webinar full of branding tips and event success stories.

Presenter Sharon Strouse is the NSBF (National Scenic Byway Foundation) Executive Director. Involved with byway programs since 1997, she leads the member-driven nonprofit Foundation to be the ‘National Voice of Scenic Byways and Roads,’ along with several national partners. Her work supports byway leaders as they work to protect and enhance their byway resources. Through planning, fund-raising and education, she has gained experience at the local, state and national levels working with byways.

After 30 years, Sharon is an Emeritus Professor with Ohio State University Extension, Community Development and owns a small business, Design Impressions, in Millersburg Ohio.

This webinar will help byway leaders and staff, state byway coordinators, byway volunteers, and anyone interested in starting a new byway event, or improving a current one.

Join us on Wednesday, May 22, 2024, at 4 p.m. Eastern, 3 p.m. Central, 2 p.m. Mountain, 1 p.m. Pacific.

There will be time for Q&A, including in the chat during the event.

---->> A session recording will be available for those who register, including anyone who can't attend the live event.

Conversation moderator is Sheila Scarborough with Tourism Currents, which is the preferred online learning and development partner of the National Scenic Byway Foundation. Tourism Currents specializes in social media and digital marketing workshops and training for tourism, hospitality, and economic development.

Once you have registered and paid, you will get a confirmation email from Zoom about how to join the webinar live on May 22.

No travel or paper tickets required - all events are online with Zoom.

Keep up with the latest scenic byways/heritage highways knowledge and trends through our educational webinar series; quality online learning brought to you by the National Scenic Byway Foundation and its preferred online training partner, Tourism Currents.

FAQs

How can I contact the organizer with any questions?

The email sheila@tourismcurrents.com goes to moderator Sheila Scarborough at Tourism Currents.

What's the refund policy?

Full refund up to 1 day prior to the webinar

Is my registration fee or ticket transferrable?

Unfortunately not - your Zoom registration is specifically for you.

(Above is a graphic for the Jefferson Highway Association's 2024 Sociability Caravan car rally event in association with their annual conference. Courtesy the Jefferson Highway Association Facebook Page.)