As a marketing agency serving Change Makers, we’re constantly inspired by organizations that practice business as mission — marrying heart and conviction with businesses that make the world a better place. And alongside inspiration, we’re invested in the unique challenges and creative problem solving required at this intersection.
Join us at the 5by5 office on May 2 for a biscuit bar and a panel conversation with key leaders practicing business as mission in Nashville. We’ll unpack questions like:
- How you balance the priorities of mission and profit?
- How do you prioritize sustainable growth that honors the mission?
- What does mission-driven competition vs collaboration look like?
- What are the risks of messaging and marketing your mission?
Meet the panelists:
Ryan Lampa is the Founder/CEO of People Loving Nashville, a non-profit that brings relief, community, connection and restoration to those familiar with living outside. Throughout his background of touring around the world, starting a local outreach, and teaching college students pursuing music careers — Ryan gained a passion for leading people to see their potential and blow past it.
Will Acuff is the Co-Founder of Corner to Corner, which has helped launch over 1,000 underestimated entrepreneurs from historically low-income communities. These incredible neighbors put ~ $27.8M back into the neighborhood economy in 2023 alone. He graduated from North Carolina State University and has his master’s degree from Reformed Theological Seminary. Will is passionate about economic equity through small business creation.
Joel Griffith has consulted mission-driven businesses for 10 years and is the co-founder of Newly, a certified B-corporation that creates luxury home goods out of 100% recycled materials. He's a social enterprise consultant committed to helping businesses achieve environmental and social impact. He also helped launch and run Nashville’s first indoor skatepark at Rocketown, his first venture into the social enterprise space, which is still going strong after 20 years in operation.
