Building a Winning MarTech Stack

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ANA Business Marketing Atlanta (formerly Business Marketing Association / BMA)

<P>Today’s marketers find the use of technology to build, execute and analyze their programs, not a “nice to have”, but rather a “can’t live without”. But with over 7,000 individual marketing software tools available today – up from 3500 just 2 years ago - selecting the right technologies and figuring out how to integrate and optimize them can be a daunting task. But don’t fear, join us as we look at the methodology to build an effective MarTech stack for your company’s unique needs and dissect a real example of how to prioritize, evaluate and implement a winning MarTech stack throughout the life-cycle of your buyers' journey.</P>
<H2><STRONG>Guest Speakers:</STRONG></H2>
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<H3><IMG ALT="Anne Marsden" SRC="https://s.evbuc.com/https_proxy?url=http%3A%2F%2Fbmaatlanta.org%2Fwp-content%2Fuploads%2FAnne_Marsden_1-150x150.jpg&sig=ADR2i78TnYsbLdKlvYoQh0NK52mhYWVdqw">Anne Marsden<BR>CEO at Marsden Marketing<BR><A HREF="https://www.linkedin.com/in/annemarsden/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">LinkedIn</A><SPAN><SPAN CLASS="Apple-converted-space"> </SPAN>|<SPAN CLASS="Apple-converted-space"> </SPAN></SPAN><A HREF="https://twitter.com/@annemarsden" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Twitter<BR><BR></A></H3>
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<H3><IMG ALT="Scott Davis" SRC="https://s.evbuc.com/https_proxy?url=http%3A%2F%2Fbmaatlanta.org%2Fwp-content%2Fuploads%2FScott-JuneBMA-150x150.jpeg&sig=ADR2i782CzRr3nG0x--41w7SPbMpalaXoA">Scott Davis<BR>Vice President Marketing at Calero<BR><A HREF="https://www.linkedin.com/in/techmarketingpro" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">LinkedIn</A></H3>
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Maggiano's Little Italy

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Building a Winning MarTech Stack

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Building a Winning MarTech Stack

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