Bringing Technology & Creativity Together

SmartOSC is a premium, full-service e-commerce agency for leading brands and e-tailers helping brands design and deliver a smarter, more personalized customer journey to boost engagement and conversion across channels.

SmartOSC & Ogilvy Thailand

Bring technology and creativity together for better consumer experiences in ecommerce.

Anantara Siam Bangkok Hotel

An ecommerce site is one of the most important impressions modern consumers get of a brand; it’s the platform from which the sales experience is delivered. What’s great about them is that they’re the perfect canvas to mix creativity and technology together and that’s where the real magic happens.Learn from the experts at Ogilvy and SmartOSC on how bringing technology and creativity together can help you drive digital transformation and create better consumer experiences. Jerry Smith – COO Ogilvy Asia will introduce four main topics: <ul><li>Changes in consumer behavior</li><li>Why this is significant for businesses</li><li>What brands need to do to keep up</li><li>How brands can differentiate themselves</li></ul>By using real examples from retail, package goods and telco, Jerry will look to inspire the audience to look at commerce as part of the connected experience and to show how most brands are under-leveraging creativity resulting in lower customer impression and advocacy. Jack Tran, Principle Consultant - SmartOSC will speak on "Turning clicks into customers: How do A/B testing and personalization work?". The presentation will explain how the use of technology can help businesses make bold steps towards creating standout consumer experiences that drive growth.AGENDA3:30 Check In4:00 Introduction by Jerry Smith - COO Ogilvy Asia4:10 BRINGING CREATIVITY &amp; TECHNOLOGY TOGETHER4:40 Tea break5:00 TURNING CLICKS INTO CUSTOMERS5:30 Networking &amp; DinnerThe event is complimentary to Marketing, Digital and Technology leaders at 15:30pm, August 20th at Anantara Siam Bangkok.

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Bringing Technology & Creativity Together

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