$50 – $75

Multiple Dates

Brick by Brick: Retail Learning Workshop

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The most successful and profitable retail operations excel in three core areas - product, experience, and marketing. These three components or “bricks” create the retail process and the framework for our Retail Learning Workshops.

IACETVGM Education is accredited by the International Association for Continuing Education and Training and is authorized to issue the IACET CEU. VGM Education is authorized by IACET to offer 0.7 CEUs for this program.

To qualify for CEUs, participants must sign in at the registration desk, attend at least 90 percent of the presentation, and complete an evaluation form at the conclusion of the program.

Learning Objectives:

  • Marketing: List channels of communication, create a marketing budget, create long-and short-term goals, explain and apply ROI.
  • Product: Explain how to choose the right product, analyze top-performing product categories, evaluate incremental product, apply ROI of incremental products, explain inventory management, and apply inventory management techniques
  • Experience: Describe the psychology of a consumer, describe aspects of a store experience, evaluate the look/feel of a store, apply customer service and sales techniques, apply goal planning, and apply sales role plays

Contact Staci Langel at staci.langel@vgm.com with questions.

By registering for the workshops, you'll have access to:

  • A hands-on learning experience unlike any other seminar in the industry
  • A $200 product credit towards your company's next purchase from the workshop vendor sponsors (vendors listed below, credit is for $50 per vendor)
  • A customized retail management guide that is yours to take home
  • Networking with industry leaders and peers
  • A chance to win a VGM Retail long sleeve t-shirt
  • Work alongside VGM trusted vendor partners
  • And so much more!

Workshop Dates and Locations:

September 5 - Charlotte, NC

Holiday Inn Charlotte Airport & Conference Center
2707 Little Rock Rd, Charlotte, NC 28214
(704) 394-4301


September 20 - San Antonio, TX
Holiday Inn Riverwalk
217 N. St. Mary's St., San Antonio, TX 78205
(210) 224-2500


October 9 - Peoria, IL
Johnny's Holiday Inn & Suites East Peoria
101 Holiday Street, East Peoria, IL 61611

November 7 – Anaheim, CA
Hyatt at Anaheim Resort
2035 S. Harbor Blvd.
Anaheim, California, USA, 92802
1-866-238-4218


Product. Experience. Marketing.

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