The Brands&Culture Series - Official Launch Event
Monday June 17th - 3pm-5pm CET, The Brands&Culture Villa, Cannes
BUILDING MEANINGFUL BRANDS WHICH MAKE, SHAPE AND DEFINE CULTURE TO DRIVE BUSINESS GROWTH
Join us for an exclusive launch of the Brands&Culture Global Event Series. Designed for marketers, brand and cultural strategists and media owners as we explore: What the f*ck is Culture?
And what does it mean to move and shape culture? Hear from experts on what culture IS, HOW to navigate it, WHY it matters and WHAT good cultural insight and initiatives look like and HOW to lead (not borrow or exploit) culture.
- The difference between activating in and creating culture
- Why do the WHY questions need to be asked?
- What we, as marketers, are getting so wrong
- Why the obsession with “youth” and “pop” culture
- What a brand’s role in culture is and how brands can legitimately play
- The difference between advertising and culture-led work
Join us for the conversation, stay for the cocktails and poolside vibes.
Apply here to join the list.
(Only one registrant per email please, and only business emails will be added to the list)
