Branding

Kovačnicaje nov coworking prostor, kjer uresničujemo ideje, se družimo in povezujemo, sodelujemo s podjetji in delamo v kreativnem podjetniškem okolju.

Kovačnica

Branding is the process of creating a strong, positive perception of a company, its products or services in the customer’s mind.

A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it's a person's gut feeling about a product, service or company. It's in their heads and in their hearts. A brand is your reputation. –Marty NeumeierFor startup CEOs, brand building needs to be as important to early business success as product development and raising money. You can have the most innovative, ground-breaking product ever conceived, but if you can’t create a strong foundation for communicating that value to investors and the marketplace, chances are the business venture won’t go far. You don’t get a second chance to make a good first impression.This workshop will introduce you to branding, explain the importance and application of your company’s vision and mission. Moving on, we will cover both customers and competitors, discuss values and personality, name and brand assets. Regarding communication, visual inspirations and channels will be explained. Our lecturer will also direct you on what do to next and how to do it, don’t worry. 😉Dejan Mitrović is an entrepreneur, characterized by a mixture of Serbian adaptability, Russian persistence, Italian sense of aesthetics, French critical thinking and British pioneering spirit.After a decade of creating innovative solutions for both large and startup companies, he founded a new tech company together with his partners - Bulkify - a platform for mass provision of independently produced sustainable healthy food that led them to an award from the European Space Agency and recognition from many other partners.He says he's never had a "real job" and is most proud of founding several companies resulting in exhibiting his innovations in museums such as the V&A and helping multibillion-dollar companies such as Sainsbury's and McDonald's become more sustainable, among others.Predavanje je brezplačno in bo potekalo ONLINE v četrtek, 27. 10. 2022, ob 17.00 uri. Se vidimo na Zoom-u! Povezavo do predavanja boste pred začetkom prejeli na email.Število prijav je omejeno, kot vedno. Prijave zbiramo samo preko Eventbrita.*** Neudeležbo nam prosim sporočite vsaj 24 ur pred dogodkom in tako omogočite udeležbo osebi na čakalni listi. ***Za več informacij smo dosegljivi na info@kovacnica.si ali na telefonu 031 338 270.Delavnica je sofinancirana s pomočjo Evropskega sklada za regionalni razvoj, Ministrstva za gospodarski razvoj in tehnologijo ter SPIRIT Slovenija, javna agencija.

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Branding

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Branding

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