Brand Strategy Workshop

Brave Co.

Could your business use a brand refresh? Join this half-day hands-on workshop, facilitated by Craig Pladson and Elyse Ash.

The Coven Minneapolis - Eat Street

“Brand strategy” has become a loaded phrase that can psyche out even the most competent business owners. We believe that creating your own hard-hitting, ownable brand strategy is possible without a hefty marketing budget or team of marketing pros. All you need is a positive growth-mindset, a bit of guidance, and some time-tested frameworks.That’s where we come in.In this hands-on, half-day workshop, brand strategist <a href="https://gobrave.co/about" title="https://gobrave.co/about" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Craig Pladson</a> and creative director <a href="https://www.elyseash.com/" title="https://www.elyseash.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Elyse Ash</a> share their methods and tactics for creating hard-hitting, simple brand strategies that connect with their consumers and differentiate their businesses.Together, we’ll co-create a brand strategy (positioning, messaging, values) in real-time, using <a href="https://gobrave.co/methods" title="https://gobrave.co/methods" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Brave Co. methods</a>. We’ll work with <a href="https://www.linkedin.com/in/kielyn-simonson-ma-38703115/" title="https://www.linkedin.com/in/kielyn-simonson-ma-38703115/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Kielyn Simonson</a>, CEO of local startup <a href="https://organicemn.com/" title="https://organicemn.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">OrgaNice</a>, to serve as a real-world case study so attendees can learn the methods in-session and then apply their learnings to their own businesses later. You’ll leave this session with: <ul><li>Hard-hitting strategies and methods you can implement yourself</li><li>Clear, effective ways to better articulate your brand</li><li>Answers to your branding questions by industry pros</li><li>New connections in various industries</li><li>New opinions and ideas to apply to your business</li></ul> This session is for positive, self-starters who like to roll up their sleeves and get stuff done. Professionally, these folks are usually: <ul><li>CEOs</li><li>Small Business Owners</li><li>Entrepreneurs</li><li>Founders</li><li>Consultants + Freelancers</li></ul>

Agenda

Coffee, Donuts & Networking

Introductions and OrgaNice Business Overview

Method #1: Looking In, Out, Around

More Coffee, Donuts & Networking

Method #2: Brand Libs

Break

Method #3: Game of Tones

Wrap Up / Q+A

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Brand Strategy Workshop

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Brand Strategy Workshop

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