Description:
Humans have 12 personalities (“archetypes”) that have developed through storytelling and that we recognize across cultures. These archetypes make your company more human, attract clients that share your values, and help cut through the noise in a crowded marketplace.
What you'll learn:
- The 12 archetypes, along with their emotional drivers, strengths and weaknesses, and examples of each
- How to use your unique archetype to communicate more effectively in relationships and in marketing (including social media!)
- Take the quiz to discover your own archetype and learn how to maximize your strengths
*Please bring your laptop or tablet.* Handout will be provided.
Instructor: Lisa Suazo
About the Instructor: As Marketing Technology Director supporting the Colorado Market, Lisa is a marketing consultant, educator, and business advisor who specializes in working with top producing real estate agents and teams to help them build their digital reputation and leverage online marketing strategies to grow their businesses.
