Book Promotion and Marketing: Strategies for Success

Ensure your book receives the attention it deserves with this comprehensive class on book promotion and marketing led by an award-winning author with 20+ years of experience in marketing & communications for artists and authors.

You'll learn essential strategies and techniques to effectively promote and market your book to your target audience. From creating a compelling author platform to executing targeted promotional campaigns, we'll cover everything you need to know to maximize your book's visibility and sales potential.

Marketing communicates our identity and values to our audience, elevating our efforts from simply selling books to connecting on an emotional level with our audience and engaging meaningfully with our community.


Throughout the course, we'll delve into key topics including:

1. Building a Strong Author Brand: Craft an authentic and compelling author brand that resonates with your readership and sets you apart in a crowded marketplace.
   
   
2. Crafting an Effective Marketing Plan: Develop a comprehensive marketing plan tailored to your book's genre, audience, and goals, incorporating a mix of online and offline strategies.
   
   
3. Leveraging Social Media: Harness the power of social media platforms to engage with readers, build relationships, and increase your book's reach and visibility.
   
   
4. Securing Media Coverage: Learn how to pitch your book to journalists, bloggers, and influencers to generate buzz and garner valuable media coverage.
   
   
5. Utilizing Email Marketing: Build and nurture an email list of dedicated readers, and leverage email marketing campaigns to drive book sales and engagement.
   
   
6. Exploring Paid Advertising: Navigate the world of paid advertising, including strategies for effectively utilizing platforms such as Amazon Ads, Facebook Ads, and BookBub.
   
   
7. Maximizing Book Launch Success: Plan and execute a successful book launch that generates excitement, drives sales, and establishes momentum for your book's long-term success.
   
   
   Whether you're a debut author or a seasoned veteran looking to refine your marketing approach, this class offers practical insights and actionable strategies to help you promote and market your book with confidence. Join us and unlock the secrets to achieving success in today's competitive publishing landscape!

MEET YOUR INSTRUCTOR

Lara Ehrlich is the author of the novel Bind Me Tighter Still (Red Hen Press, 2025) and the story collection Animal Wife, which won Red Hen Press’s Fiction Award judged by Ann Hood. She has 20 years of experience directing marketing and communications at nonprofit arts organizations and helping writers launch their work into the world. Her passion is brand storytelling; creating the narrative that will carry audiences through an experience, whether online, in person, or on the page.