BMS Masterclass - Non-fiction

Book Marketing Society

Get inspired by some of the best campaigns in the industry

PanMacmillan Offices

The BMS is inviting its members to delve into some of the most successful non-fiction marketing campaigns of the past twelve months as part of its latest BMS Masterclass session with James Spackman, Publisher of Profile Pursuit and branding consultant.Audience members will be encouraged to come armed with questions. We are aiming for a wide-ranging discussion about creating campaigns with real impact.Speakers:<ul><li>Jodie Mullish, Bluebird Books</li><li>Caroline Butler, Ebury Publishing</li><li>Olivia Marsden, 4th Estate Books</li><li>Hannah Paget, Bloomsbury</li></ul>At the end of the session, James will host a campaign surgery, allowing anyone to bring up challenges they are facing in their own campaigns. The session aims to be open and interactive, and has proved to be full of lively discussion in the past.The Masterclasses are a great way to get an insight into successful campaigns and to get feedback from marketers from across the industry on whatever you’re working on.

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BMS Masterclass - Non-fiction

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BMS Masterclass - Non-fiction

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