Bifrost Talks Mobility: Public / Private Data Handling Nordics v. U.S.

Actions and Detail Panel


Event Information

Share this event

Date and Time



Online Event

Event description
Join us as experts from the U.S., Finland, Sweden, and Norway explain the current landscape and future of data sharing.

About this Event

To build smart and sustainable cities and enable seamless multimodal traveling – private-public cooperation and data handling need to be enhanced. Integrating various transport services and modes into a single mobility service accessible on demand – requires a holistic strategy and strong collaboration and understanding of the traveler's needs and the need to exploit data that should be gathered in the public domain instead of everywhere.

Covid-19 has taught us that there is a need for better collaboration in data sharing to inform government policy and track public transport use. Operators have informed their passengers about how busy public transport is to help the passenger make the right decision on when is the best time to travel.

The mindset has to change...

Genuinely changing to a personalized travel experience rather than using a private car requires more and better public/private collaboration and commitment from all mobility players.

Open data calls for collaboration and opening up data to give passengers and authorities the right information on offerings and improve the journey.

In this Bifrost Talk: Mobility, we will hear our experts in the U.S., Finland, Sweden, and Norway. talking about their experience in playing a leading role in implementing, operating, and maintaining data.

- How do we realize the transport system of the future with big data platforms?

- How do we regulate access and requirements as well as the distribution of transport data?

- Or How do we get transport providers to collaborate nationally significantly but maybe across borders/state borders?

-Do we know if MaaS is the answer to our mobility needs? Or is it still too fragmented?

-Will Covid-19 change the way we will travel in the future?

-How do we create a mindset where data and analysis form the basis for all fact-based initiatives and decisions?

Being open data-driven is so much more than just technology. To meet the future's sustainable transport system requires embracing new collaborations, regulating smarter, and understanding user needs while encouraging the user away from their private cars.


- Christel Borge, CEO at Entur AS

- Daniel Rudmark, Senior Research at RISE Research Institute Sweden

- Ida Schauman, Policy and Government Affairs Manager at MaaS Global Ltd (Whim App)

- Moderator, Jenny Simonsen, Director for Operations and New Mobility at ITS Norway

Christel Borge, CEO at Entur AS

Christel Borge has been CEO of Entur AS since August 2020. She most recently came from the position as CEO of Dipper AS, a Telenor-owned mobile company for companies. Borge has held key management positions in the Telenor Group since 2005, including as head of group strategy and CEO. Prior to this, she worked at McKinsey. She is educated from NTNU – Norwegian University for Science and Technology and INSEAD in France.

Daniel Rudmark, Senior Research at RISE Research Institute Sweden

Daniel Rudmark works as Senior Researcher at RISE Research Institutes of Sweden on issues relating to open transport data publication and re-use. He has worked with several actors within the Swedish public transport sector, but also internationally in Rio de Janeiro, Dar es Salaam and Mysore. Since 2017 he serves as the coordinator of the ODIN network

Ida Schauman, Policy and Government Affairs Manager at MaaS Global Limited

Jenny Simonsen, Director of Operations and New Mobilities at ITS Norway

Mrs. Jenny Simonsen (F) is Director for Operations and New Mobilities at ITS Norway. Mrs. Simonsen has over 15-years of international management experience from the Automotive and Intelligent Transport Systems business sectors. She works with ITS Norway's members to foster the development of new technologies and services in the mobility sector. She pays attention to emerging technologies and is very interested in smart city solutions and the building of public-private partnerships.

Share with friends

Date and Time


Online Event

Save This Event

Event Saved