Beyond Traditional Media: How Smart Comms Teams are Winning with Creator Collaborations
Most communications professionals are still playing by old rules. The brands winning today aren't just chasing traditional media—they're rethinking how stories spread and who has the power to amplify them. That's where influencer marketing comes in. Cutting-edge companies are partnering with creators to reach audiences where they are and with the type of content that resonates– whether that's via a comedic TikTok skit an emerging Substack or LinkedIn live with execs and customers. Want to learn more?
Join our expert panel of brand, PR, and social leaders as we decode the strategies behind successful creator-communications partnerships. You'll learn how to identify creators who align with your brand values, weave creator content into comms campaigns, and the frameworks top communications teams use to measure real business impact.
Guest Speakers Include:
-Keily Hernandez, CEO of KYH Consulting
-Ashley Waxman, VP of Brand Marketing at CreatorIQ
-Adu Adu, Group Social Media Manager at Grammarly
Enjoy small bites and a cash bar during our networking portion!
WED. JULY 23 | 5:00PM-7:30PM
HOTEL KABUKI 1625 POST ST.
Hotel Kabuki offers limited self-parking on a first-come, first-served basis in the small lot directly in front of the hotel. Additional parking is available in the Japan Center Garage under the hotel, open Monday through Friday 5 a.m.–11 p.m. and weekends 9 a.m.–11 p.m.
-Daily On-property (plus tax) - $49
-Daily at Japan Center Garage (plus tax) - $29
