Beyond the Algorithm

Strategic Positioning and Human Differentiation when Growing a Career in the Age of AI

In an era where AI filters CVs and shapes the hiring landscape, simply "navigating the system" is no longer enough. To truly excel - whether climbing the corporate ladder or building an entrepreneurial venture - the focus must shift from reactive application to intentional positioning.This session explores how to remain deeply human and highly differentiated. We will dive into the strategic foundation of career growth: moving beyond technical keywords to showcase the soft skills, agility, and unique impact that an algorithm cannot replicate.

Key Pillars of Discussion

• The Foundation of Clarity: Why defining your transferable skills and "human" strengths is the first step in any successful pivot or promotion.
• Strategic Positioning: How to transition from reacting to job openings to intentionally building a "market-ready" profile.
• Visibility & Credibility: Practical ways to make your impact visible within fast-paced, agile environments to ensure your value is recognized by humans and tech alike.
• The Proactive Shift: Shifting the mindset from "job seeker" to "strategic talent," whether you are navigating internal progression or the external market.

This session is for the ambitious professional who refuses to fit into one box. Whether you’re a creative, a techie, or a career-changer, come learn how to navigate the 2026 hiring landscape with clarity.

Speaker profiles

Alexandra Berthold (organizer & host)

Alexandra Berthold is a Legal Counsel and serial entrepreneur with a decade of experience scaling tech and gaming ventures. Having lived in 7 countries and worked across 4 languages, she specialises in navigating the complex cultural and legal nuances of the tech industry. After scaling her gaming & e-commerce startup to €3M and exiting it in 2023, Alexandra now leverages her expertise as a Board Member for La French Tech Est. As the Founder of The Boss Women’s Drop, she organises and hosts events & workshops for women and focuses on empowering women to move beyond the ‘permission trap’.

Fiona Murugan (expert speaker)

Fiona Murugan is the Founder of WOW Talents, a consultancy in Talent Acquisition Strategy. With over 15 years of experience, she combines Executive Search and in-house Talent Acquisition expertise from leading C-level mandates at Transearch International to driving Talent Acquisition Strategy & Employer Branding for adidas in France across Corporate and Retail functions. Today, she partners with startups, scale-ups, SMEs and international brands on recruitment missions across Europe, designing high-impact hiring strategies, attracting performing and diverse talent, and building inclusive teams aligned with business priorities. In an AI-shaped hiring landscape, she believes that sustainable success relies on strategic positioning and the ability to make your impact visible beyond algorithms by leveraging the power of your soft skills.
She holds degrees in Labour Law and Human Resources Management from EM Strasbourg and the University of Birmingham, as well as an Executive Certificate in HR Transformation from ESSEC.

Agenda:

Arrival / Meet&Greet: 6:30pm-6:45pm

Panel: 6:45pm-7:45pm (Duration: 45 mins + Q&A 15 mins)

Networking Time: 7:45pm-8:45pm

Closing: 8:50pm