BEAT, BRAND & BEYOND — CODE YOUR ANTHEM

What if your love of music could become a career — on your terms, using technology as your instrument?

Beat, Brand & Beyond is a hands-on session where participants explore the intersection of music, technology, and creative entrepreneurship. A producer or beatmaker leads a live session showing exactly how music is made with digital tools today — then you get to make your own beat from scratch.

But this session goes deeper than the music. We'll talk about how the music industry has been transformed by tech — streaming, AI-generated sound, beat licensing, sync deals — and how young creators are building real careers from their bedrooms. All in just 2 hours.

WHAT YOU'LL DO

🎵 Live production demo — Watch a producer work in real time. See how a beat goes from idea to finished track.

🎧 Make your own beat — Hands-on time with music production software. No experience needed — just your ears and creativity.

💼 Music tech & the business — How technology has opened new income streams for artists: licensing, streaming strategy, content creation, and more.

🎤 Creator Q&A — A music tech professional answers your questions about turning a passion into a profession.

THE 2-HOUR SCHEDULE

11:00 AM — Welcome & producer intro

11:15 AM — Live production demo

11:45 AM — Hands-on: make your beat

12:30 PM — Music tech business talk & Q&A

12:50 PM — Share out & wrap up

1:00 PM — End

WHO THIS IS FOR

Ages 11-17 who love music, are curious about production, or want to explore the creative tech industry. No musical training required — just an open mind and a love for sound.

ADMISSION

This event is completely free. Registration is required as space is limited.

FOR PARENTS & GUARDIANS

This is a safe, structured, and inspiring 2-hour session for teens. Drop off at 11:00 AM and return at 1:00 PM. Questions? Contact us through the Eventbrite page.