Back to the Future of Work: Why Time-Based Pricing is History

LABOR DAY FLASH SALE ENDS 9/2 8:00 PM!

This event and panel discussion is hosted by Fractio.

Special thanks to our food + drink sponsor: Florida CFO Group.

As part of the event experience and included with your ticket for early registrants, we are also honored to include a copy of the critically recognized book, ", we are also honored to include a copy of the critically recognized book, "We Are Agora", courtesy of our featured thought partner, AI expert, futurist, and author Byron Reese.

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Join us at “Back to the Future of Work”, a provocative panel where we challenge the very foundation of how knowledge work is valued and priced. For decades, we’ve measured productivity by the hour, but in an AI-powered world, time is no longer the best metric for value.

In this energizing session, you’ll:

• Explore the “effective hour” concept—learn how to communicate your value when AI lets you deliver more, faster.
• See why AI is capital, not labor—and what that means for pricing, margins, and client conversations.
• Learn how outcome- and usage-based pricing models can help you control costs, boost fairness, and future-proof your business.
• Uncover the hidden traps of vertical AI tools and how to keep your team’s creativity and proprietary edge.
• Get practical frameworks, scripts, and KPIs you can use right away to shift how you price, prove, and deliver value.
• We answer the questions that matter: How do we price, measure, and communicate value when the clock is no longer the main unit of measurement?
• Why competing on “time available” is a race to the bottom; learn how to compete by lowering your cost to achieve an outcome (COGS) and gain a sustainable edge.
• See how this shift impacts everyone doing knowledge-based work—from marketing, design, engineering, sales, consulting, operations, and finance.
• Enjoy the energy as we explore whether we are outta time: Expect analogies and “time machine” moments as we break the legacy pricing continuum.

Whether you’re thinking how to shift to- or are already experimenting with outcome-based pricing, clinging to the comfort of hourly billing, or just trying to future-proof your business model, this session will provide the tools, mindsets, and connections you need to lead in the future of work.

What's included:

Your ticket includes one (1) drink (Mimosa or Bloody Mary) and breakfast, which will be served for dinner — it's the sort of time-based absurdity many still thrive on. Trivia is included too: In the "Back to the Future" movie, the clock tower was struck by lightning at10:04 PM, so that's the ticket price.

Where:

Embarc Collective, ReliaQuest Auditorium

802 E. Whiting St.

Tampa, FL 33602

6:00 PM - 8:00 PM (Panel discussion at 6:30 PM; Networking 30 minutes before and after)

Panelists:

• Phil Nahajewski, Partner and CFO, Florida CFO Group (Fractional CFO)
• Joey De Villa, Sales Engineer at Fractio and Senior IT Consultant at Atypical Consulting (AI/ML Engineer)
• Christina Adames, Founder & CEO, Corus Innovation Labs (AI Business Strategist)
• Nicolas Genest, CTO and Founder & CEO at Codeboxx Academy (CTO)
• Wendy Sellers, CEO at The HR Lady® (People & Change Leader)

Panel Moderator: Fatin Kwasny, Founder & CEO, Fractio

Who should attend:

• SMB and mid-market CEOs, Startups (seeking to reduce labor waste & increase value per dollar)
• Innovation-minded Department Heads in mid-market/enterprise firms (Ops, IT, Product, Marketing, Sales, Finance)
• Professional Services Providers, Agencies (managing subcontractors, moving away from billable hours)
• Fractional Executives (CFOs, COOs, CMOs who need scalable, fair pricing models)
• Investors & Advisors (looking at cost models for AI-integrated workforces)