Back to the Future of Work: Why Time-Based Pricing is History

Fractio

Embarc Collective (ReliaQuest Auditorium)

<h3>This event and panel discussion is hosted by <a href="https://www.fractio.co" title="https://www.fractio.co" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Fractio</a>.Special thanks to our food + drink sponsor: <a href="https://floridacfogroup.com/" title="https://floridacfogroup.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Florida CFO Group</a>.As part of the event experience and included with your ticket for early registrants, we are also honored to include a copy of the critically recognized book, ", we are also honored to include a copy of the critically recognized book, "<a href="https://www.amazon.com/We-Are-Agora-Functions-Superorganism/dp/1637744218" title="https://www.amazon.com/We-Are-Agora-Functions-Superorganism/dp/1637744218" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">We Are Agora</a>", courtesy of our featured thought partner, AI expert, futurist, and author Byron Reese.</h3>_______________________________________________________Join us at “Back to the Future of Work”, a provocative panel where we challenge the very foundation of how knowledge work is valued and priced. For decades, we’ve measured productivity by the hour, but in an AI-powered world, time is no longer the best metric for value.In this energizing session, you’ll:<ul><li>Explore the “effective hour” concept—learn how to communicate your value when AI lets you deliver more, faster.</li><li>See why AI is capital, not labor—and what that means for pricing, margins, and client conversations.</li><li>Learn how outcome- and usage-based pricing models can help you control costs, boost fairness, and future-proof your business.</li><li>Uncover the hidden traps of vertical AI tools and how to keep your team’s creativity and proprietary edge.</li><li>Get practical frameworks, scripts, and KPIs you can use right away to shift how you price, prove, and deliver value.</li><li>We answer the questions that matter: How do we price, measure, and communicate value when the clock is no longer the main unit of measurement?</li><li>Why competing on “time available” is a race to the bottom; learn how to compete by lowering your cost to achieve an outcome (COGS) and gain a sustainable edge.</li><li>See how this shift impacts everyone doing knowledge-based work—from marketing, design, engineering, sales, consulting, operations, and finance.</li><li>Enjoy the energy as we explore whether we are outta time: Expect analogies and “time machine” moments as we break the legacy pricing continuum.</li></ul>Whether you’re thinking how to shift to- or are already experimenting with outcome-based pricing, clinging to the comfort of hourly billing, or just trying to future-proof your business model, this session will provide the tools, mindsets, and connections you need to lead in the future of work.What's included:Your ticket includes one (1) drink (Mimosa or Bloody Mary) and breakfast, which will be served for dinner — it's the sort of time-based absurdity many still thrive on. Trivia is included too: In the "Back to the Future" movie, the clock tower was struck by lightning at10:04 PM, so that's the ticket price.Where:Embarc Collective, ReliaQuest Auditorium802 E. Whiting St.Tampa, FL 336026:00 PM - 8:00 PM (Panel discussion at 6:30 PM; Networking 30 minutes before and after)Panelists:<ul><li>Phil Nahajewski, Partner and CFO, Florida CFO Group (Fractional CFO)</li><li>Joey De Villa, Sales Engineer at Fractio and Senior IT Consultant at Atypical Consulting (AI/ML Engineer)</li><li>Christina Adames, Founder &amp; CEO, Corus Innovation Labs (AI Business Strategist)</li><li>Nicolas Genest, CTO and Founder &amp; CEO at Codeboxx Academy (CTO)</li><li>Wendy Sellers, CEO at The HR Lady® (People &amp; Change Leader)</li></ul>Panel Moderator: Fatin Kwasny, Founder &amp; CEO, FractioWho should attend:<ul><li>SMB and mid-market CEOs, Startups (seeking to reduce labor waste &amp; increase value per dollar)</li><li>Innovation-minded Department Heads in mid-market/enterprise firms (Ops, IT, Product, Marketing, Sales, Finance)</li><li>Professional Services Providers, Agencies (managing subcontractors, moving away from billable hours)</li><li>Fractional Executives (CFOs, COOs, CMOs who need scalable, fair pricing models)</li><li>Investors &amp; Advisors (looking at cost models for AI-integrated workforces)</li></ul>